B2B Content Strategist
1 day ago
About Pixelo Digital
We are a new-age B2B demand generation and product company that specializes in accelerating sales for our clients through innovative marketing strategies. Our team's expertise lies in growth marketing and go-to-market capabilities.
We deliver exceptional results customized to meet the individual needs of each client. We take pride in staying ahead of industry trends.
Location: Navi Mumbai, Maharashtra
B2B Content Specialist Job DescriptionJob Summary:
We are seeking a highly skilled B2B Content Specialist to join our team. The successful candidate will be responsible for creating high-quality, engaging, and informative content tailored for B2B audiences.
The ideal candidate will have a strong command of English with impeccable grammar and writing skills. A bachelor's degree in English, Marketing, Communications, Journalism, or a related field is required. 2-3 years of professional experience in B2B content writing is also necessary.
Key Responsibilities:
- Develop high-quality, engaging, and informative content tailored for B2B audiences, including blogs, whitepapers, case studies, eBooks, website copy, and email campaigns.
- Conduct in-depth research on industry trends, target audiences, and competitor strategies to produce relevant and impactful content.
- Incorporate SEO best practices to improve organic visibility and ranking of content across search engines.
- Work closely with the marketing, design, and product teams to align content with overall marketing strategies and business goals.
- Evaluate content performance metrics and refine strategies to improve engagement and conversion rates.
Required Skills & Qualifications:
- Bachelor's degree in English, Marketing, Communications, Journalism, or a related field.
- 2-3 years of professional experience in B2B content writing.
- Strong command of English with impeccable grammar and writing skills.
- Basic understanding of SEO principles and keyword research tools.
- Ability to adapt writing style for different industries and target audiences.
Salary Information:
Estimated salary for this position is ₹8,00,000 - ₹10,00,000 per annum, depending on qualifications and experience. This figure is based on the location of Navi Mumbai, Maharashtra, and the requirements of the job.
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