Chief Content Strategist

1 month ago


Mumbai, Maharashtra, India ImpactGuru Full time

We are hiring a talented Chief Content Strategist to join our marketing team at ImpactGuru in Mumbai. The ideal candidate will be responsible for developing and executing a comprehensive content strategy that enhances our brand, engages our audience, and drives business growth.

The Chief Content Strategist will lead the creation of compelling marketing communications across various channels, including email, social media, and PR. They will ensure all communications are consistent with brand guidelines and messaging.

As a key member of our team, the Chief Content Strategist will oversee the development and maintenance of the company website. They will collaborate with designers, developers, and SEO specialists to ensure the website is user-friendly, visually appealing, and optimized for search engines.

The Chief Content Strategist will also plan and execute BTL marketing campaigns, including events, trade shows, and direct mail. They will measure and report the effectiveness of BTL activities and suggest improvements.

In addition, the Chief Content Strategist will produce high-quality content, including blog posts, articles, whitepapers, case studies, videos, and infographics. They will manage a content calendar to ensure timely and consistent publication.

The Chief Content Strategist will develop and manage digital marketing campaigns across various platforms such as social media, PPC, and email marketing. They will analyze digital marketing metrics and KPIs to optimize campaigns and improve ROI.

The successful candidate will have a Bachelor's degree in Marketing, Communications, Journalism, or a related field. They will have a minimum of 5 years of experience in content creation, digital marketing, and communication roles. A proven track record of developing and executing successful content strategies is essential.

The estimated salary for this role is ₹1,200,000 - ₹1,500,000 per annum, depending on experience and qualifications.



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