B2B Marketing Strategist
3 weeks ago
Job Overview
We are seeking an experienced B2B Marketing Strategist to lead our marketing activities in the IT sector. The ideal candidate will possess a proven track record of developing and executing comprehensive marketing strategies to drive business growth.
Key Responsibilities
- Design and implement innovative marketing strategies to enhance our global positioning and drive revenue growth.
- Develop and manage lead generation, branding, and product/service messaging to effectively target key audiences.
- Communicate product/service features and capabilities through various channels, including presentations, architecture diagrams, graphics/illustrations, videos, solution guides, and blog posts.
- Collaborate with partners to plan joint go-to-market initiatives.
- Manage agency relationships and lead a small team to deliver outcomes.
- Execute budget responsibilities, ensuring 100% alignment between spend and performance.
Requirements
- 10+ years of B2B enterprise marketing experience in the IT/Software Development sector.
- Proven expertise in international markets for global brand development.
- Demonstrated excellence in execution, with a focus on detailed planning and delivery.
- Exceptional content marketing skills, with the ability to develop content independently.
- Thorough knowledge of web analytics tools, such as Google Analytics, and Google AdWords.
Estimated Salary: $120,000 - $180,000 per annum, depending on experience.
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