B2B Marketing Strategist

3 weeks ago


Mumbai, Maharashtra, India Exponenti Full time

Job Overview

We are seeking an experienced B2B Marketing Strategist to lead our marketing activities in the IT sector. The ideal candidate will possess a proven track record of developing and executing comprehensive marketing strategies to drive business growth.

Key Responsibilities

  • Design and implement innovative marketing strategies to enhance our global positioning and drive revenue growth.
  • Develop and manage lead generation, branding, and product/service messaging to effectively target key audiences.
  • Communicate product/service features and capabilities through various channels, including presentations, architecture diagrams, graphics/illustrations, videos, solution guides, and blog posts.
  • Collaborate with partners to plan joint go-to-market initiatives.
  • Manage agency relationships and lead a small team to deliver outcomes.
  • Execute budget responsibilities, ensuring 100% alignment between spend and performance.

Requirements

  • 10+ years of B2B enterprise marketing experience in the IT/Software Development sector.
  • Proven expertise in international markets for global brand development.
  • Demonstrated excellence in execution, with a focus on detailed planning and delivery.
  • Exceptional content marketing skills, with the ability to develop content independently.
  • Thorough knowledge of web analytics tools, such as Google Analytics, and Google AdWords.

Estimated Salary: $120,000 - $180,000 per annum, depending on experience.


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