Content Strategist
4 days ago
Are you a skilled content strategist with a passion for technology and thought leadership?
About the RoleWe are seeking an experienced Content Strategist to join our team at Enago (Crimson Interactive). As a key member of our marketing team, you will be responsible for developing and executing a robust content strategy that positions our brand as an authority in the technology space.
Key Responsibilities:- Thought Leadership Strategy
- Develop Multi-Channel Campaigns: Develop multi-channel campaigns to distribute thought leadership content effectively, ensuring engagement across email, website, and partner platforms.
- Craft Timely Insights: Identify emerging industry trends and craft timely, insightful content that resonates with B2B audiences.
- Technology Understanding
- Align Marketing Efforts: Leverage a strong understanding of technology trends, innovations, and business applications to align marketing efforts with industry advancements.
- Partner with Technical Teams: Partner with product and technical teams to translate complex technical concepts into digestible, compelling marketing narratives.
- Content Marketing & Amplification
- Optimize Content for Search: Optimize content for search (SEO) and leverage analytics to measure and refine content performance.
- Elevate Sales Enablement: Equip sales teams with high-impact collateral and talking points that reflect the brand's thought leadership narrative.
- Sales Enablement
- Align Thought Leadership Initiatives: Align thought leadership initiatives with sales strategies to support lead generation, nurture campaigns, and account-based marketing (ABM).
- B2B Marketing Expertise
- Proven Experience: Proven experience in B2B marketing, with a focus on content strategy and demand generation.
- Buyer Personas: Deep understanding of buyer personas, B2B sales cycles, and metrics-driven marketing.
- Strong Grasp: Strong grasp of technology trends, product ecosystems, and innovations in relevant industries.
- Actionable Strategies: Ability to distill complex technical concepts into clear, actionable marketing strategies.
- Exceptional Storytelling: Exceptional storytelling and writing skills, with a portfolio showcasing thought leadership pieces.
- Competitive Salary: $80,000 - $110,000 per annum, depending on experience
- Dynamic Work Environment: Collaborative and dynamic work environment with opportunities for growth and development
- Professional Development: Access to training and professional development programs to enhance your skills and knowledge
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