Digital Content Strategist for Organic Growth

5 days ago


Mumbai, Maharashtra, India Newfold Digital Full time

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands, including Bluehost, HostGator, Domain.com, Network Solutions, Register.com, and Web.com.

We are seeking an experienced SEO Content Strategist to drive organic growth through data-driven content initiatives. In this role, you will design and execute comprehensive content strategies that align with business objectives, leveraging expertise in SEO, content creation, scaling content operations, and Generative AI for content extraction from online communities.

Key Responsibilities:

  • Create and implement comprehensive content strategies that drive organic search performance and address audience needs.
  • Conduct detailed SEO analysis to guide content production, prioritizing opportunities with the highest potential for traffic growth and conversions.
  • Identify content gaps and opportunities that align with business goals and drive organic growth through competitive analysis, keyword research, and trend analysis.
  • Leverage Generative AI tools to extract valuable insights, questions, and answers from community forums and online discussions.
  • Develop and oversee large-scale content production initiatives, ensuring efficient processes and meeting deadlines.
  • Cross-functional collaboration with SEO, product marketing, and design teams to ensure content aligns with overall SEO strategy and brand messaging.
  • Track, analyze, and report on content project performance, adjusting strategies based on data-driven insights to improve rankings and engagement.

Requirements:

  • 3-5 years of experience in SEO content strategy, with a proven track record of developing and scaling content for organic search success.
  • Strong knowledge of SEO fundamentals, including on-page SEO, keyword research, and SERP analysis.
  • Proven experience in developing holistic content strategies that align with both SEO and broader business goals.
  • Experience using Generative AI tools to create content, particularly by pulling insights from community forums and online discussions.
  • Excellent organizational skills, with the ability to manage multiple large-scale projects simultaneously and deliver results in a fast-paced environment.

Benefits:

  • An estimated salary range of $90,000 - $120,000 per year, depending on experience and qualifications.
  • A free domain and WordPress blog as part of our employee benefits package.
  • The opportunity to work with a cutting-edge technology company and contribute to innovative projects.
  • A collaborative and dynamic work environment with opportunities for professional growth and development.


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