Channel Manager

2 days ago

Hyderabad Secunderabad Telangana, India beBeeEpharmacy Full time ₹ 1,04,000 - ₹ 1,30,878
Job Overview

This role offers a unique opportunity to lead our E-Pharmacy business play, driving growth and expansion in the online healthcare space.

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  • About the Business:

We contribute to 2.5% of IPM and are growing at a 20%+ CAGR. Our goal is to establish and scale up our E-Pharmacy business and emerge as a dominant player.

  • We are exploring newer and differentiated ways to engage with partners across the country by understanding and addressing the key unmet need of the partners.

About the Role:

The E-Pharmacy channel presents high opportunities for ramping up our channel play with 5 customer present pan India. With a current monthly business volume of 8 cr+, we see huge potential to leverage our traditional equity to scale up the business to 13cr+ per month, while maintaining strict vigil to ensure business hygiene and process compliance.

The incumbent will be expected to do the following:

Key Responsibilities:

  • Build winning relationships with leading E-Pharmacy players, focusing on Marketplace and Pure players.
  • Ensure brands are optimized to grow market share and transactions ahead of competition by activating holistic E-Pharmacy strategies that go beyond just media.
  • Build and manage relationships with senior stakeholders.
  • Manage the distribution of portfolio brands across all E-Pharmacy.
  • Evaluate commercial models by looking at sales, marketing, and supply chain fundamentals, identifying engagement models that drive market share growth for portfolio.
  • Lead daily & monthly planning to deliver sales goals for portfolio brands across marketplace partners.
  • Develop short-term & long-term strategies, identifying business-building chances to create shared value for Scale.
  • Collaborate with internal multi-functional teams (Marketing, Finance, Logistics, Operations) to develop strategies and plans.
  • Be the voice of the customer to our internal functions and clients.
  • Improve selling advantage by driving customer category growth and contributing to their category strategies.

Future Growth Opportunities:

  • Identify areas of increasing efficiencies and operational rigor.
  • Engage with partners to better understand unmet needs and create value delivery mechanisms to solve them.

Analytics:

  • Provide data-based decision making with internal teams.
  • Implement intuitive and actionable dashboards for internal stakeholders.
  • Drive working capital efficiency through optimized inventory management.
  • Perform stock forecasting based on trends and seasonality.

Qualifications:

  • Hold an MBA from a Tier 1/Tier 2 B-school with 5+ years of experience managing E-Pharmacy channels in OTC/FMCG/Pharma spaces.
  • Proven track record with E-Pharmacy KPIs and online marketplaces.
  • Managed a team of 3-4 people.
  • Preferred: Experience handling E-Pharmacy from either platform or company – sales or marketing/media.
  • Understanding of Pharma industry or related similar industries in online business environment.

Operating Ecosystem:

  • Internal – Marketing and Digital COE, brand management teams, SCM, and Finance.
  • External – Category management teams and Procurement teams of accounts and agencies.

What’s in it for you:

To be part of one of the fastest-growing business models @ Dr.Reddy's. Exposure to E-Pharmacy business with hands-on understanding of driving Key Account Management. Gain knowledge of emerging channel management practices in healthcare space.

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