Audience Engagement Manager

11 hours ago


Gurgaon, Haryana, India beBeeAudience Full time US$ 90,000 - US$ 1,20,000

Job Title

Audience Engagement Manager

Job Description:

In this role, you will be responsible for developing and implementing audience engagement strategies to enhance customer experiences.

Key Responsibilities:

  • Develop and maintain a deep understanding of our target audience's needs, preferences, and behaviors.
  • Collaborate with cross-functional teams to design and implement audience segmentation strategies.
  • Work with data vendors and research teams to ensure accurate and compliant contact lists.
  • Develop and execute campaigns to drive engagement and conversion rates.
  • Provide expertise on marketing automation tools, CRM systems, and digital marketing channels.

Requirements:

  • 5-8 years of experience in marketing data operations, marketing analytics, or a related field.
  • Proficiency in data analysis tools such as Microsoft Excel.
  • Knowledge of digital marketing channels and tactics.
  • Experience working with stakeholders to finalize requirements and create project plans.
  • Strong project management skills and ability to work independently.


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