
Audience Engagement Manager
11 hours ago
Job Title
Audience Engagement ManagerJob Description:
In this role, you will be responsible for developing and implementing audience engagement strategies to enhance customer experiences.
Key Responsibilities:
- Develop and maintain a deep understanding of our target audience's needs, preferences, and behaviors.
- Collaborate with cross-functional teams to design and implement audience segmentation strategies.
- Work with data vendors and research teams to ensure accurate and compliant contact lists.
- Develop and execute campaigns to drive engagement and conversion rates.
- Provide expertise on marketing automation tools, CRM systems, and digital marketing channels.
Requirements:
- 5-8 years of experience in marketing data operations, marketing analytics, or a related field.
- Proficiency in data analysis tools such as Microsoft Excel.
- Knowledge of digital marketing channels and tactics.
- Experience working with stakeholders to finalize requirements and create project plans.
- Strong project management skills and ability to work independently.
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