Global Audience Analytics Senior Manager

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

As a Senior Manager within Audience Insight and Marketing Analytics, you will lead customer insights and marketing analytics efforts within BCG's global digital marketing team. Your role will be crucial in scaling ability to leverage audience insights to shape marketing strategies, optimize audience engagement, and enhance personalization efforts across BCG's campaigns as well as provide direction to shape analytical products to deliver insights to internal stakeholders.

You will be responsible for integrating and analyzing data from multiple marketing channels and platforms, developing audience segmentation models, and applying predictive analytics to uncover trends and behaviors.

The insights generated will guide marketing leadership in making data-informed decisions, improving campaign effectiveness, and refining BCG's content and engagement strategies..

Considering that this is a global role, the expectation would be that you would be willing to work 11am to 8pm IST to have overlap with our global colleagues.

Key Responsibilities
Data Integration and Analysis:

• Collect, integrate, and analyze data from various marketing channels, CRM platforms, Snowflake, Demandbase, and other data sources.
• Ensure data accuracy and integrity by conducting audits and validations.
• Use statistical methods, machine learning models, and predictive analytics to identify audience trends and behaviors.

Insight Generation

• Develop audience segmentation insights and findings based on behavioral, engagement, and firmographic data.
• Conduct in-depth marketing funnel analysis to optimize customer engagement and conversion rates.
• Translate complex data sets into clear, actionable insights that inform marketing strategies and business decisions.
• Identify opportunities for campaign optimization, persona refinement, and content strategy improvements.

Support For Marketing Initiatives

• Lead audience-focused data analytics to enhance global marketing campaigns and always-on marketing activities.
• Provide data-driven recommendations for audience engagement, content targeting, and personalization strategies.
• Support persona and customer journey development through robust data analysis.

Metrics Analysis And Reporting

• Develop and maintain real-time dashboards and reports in Tableau and Power BI to track key audience and engagement metrics.
• Conduct thorough performance analysis of marketing campaigns, identifying trends and areas for optimization.
• Present insights and data interpretations to stakeholders through clear visualizations, reports, and executive briefings.
• Monitor and report on the effectiveness of marketing strategies and audience segmentation approaches.

Cross-Functional Collaboration And Communication

• Partner with CX, content, and digital marketing teams to refine customer insights and improve engagement strategies.
• Act as a trusted advisor to senior marketing leadership, ensuring data insights drive decision-making.
• Work closely with data science, analytics, and IT teams to enhance data infrastructure and analytics capabilities.
• Present findings and strategic recommendations to senior stakeholders.

Process And Documentation Management

• Develop and document best practices for data management, audience analytics, and reporting methodologies.
• Implement standard operating procedures for data collection, segmentation, and marketing attribution.
• Champion best practices for data-driven marketing strategies within the team and across global marketing functions.

What You'll Bring

• 10+ years of experience in marketing analytics, audience insights, or data-driven strategy roles
• Demonstrated expertise in paid/earned/owned channels a plus
• Expertise in data visualization tools (Tableau, Power BI) and marketing analytics platforms
• Hands-on experience with CRM systems, Snowflake, Demandbase, Google Analytics, and other marketing data sources
• Advanced skills in marketing funnel optimization, segmentation modeling, and campaign performance analysis
• Strong knowledge of Python/R for predictive modeling, statistical analysis, and audience segmentation
• Strong stakeholder management and ability to translate complex data into strategic recommendations
• Excellent communication and presentation skills for senior executives
• Experience in consulting, B2B marketing, or professional services industries is a plus

Who You'll Work With

You will work closely with members of Marketing Analytics and collaborate with BCG's CX, content, and digital marketing teams to refine audience insights and enhance marketing effectiveness. Additionally, you will partner with data science, analytics, and IT teams to improve data infrastructure and marketing analytics capabilities.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

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