ATL,/TL Audience Management

3 days ago

Gurgaon, Haryana, India Cvent Full time
Job Description

In This Role, You Will:

Audience Segmentation and the Ideal Customer Profile

Understand and identify our ideal customer profile globally by analyzing our customers and marketing leads

Partner with Product Marketing and Sales teams to define our target audience segments to be used in marketing campaigns

Audience First Strategy, Consultation, & Usage

Enable marketing campaign owners to personalize their campaigns to the audience segments we define (getting us to the right message at the right time to the right person)

Reduce time to market (TAT) in our daily operations and improve conversion rates along the customer journeys

Ensure communication with key decision-makers within target organizations

Use data, insights and AI to improve the performance of our campaigns to our target Audiences

Audience Data Enablement & Governance

Ensure target contact lists are consistent, accurate, and compliant across marketing systems

Work with data vendors and research teams to ensure complete information for effective targeting in marketing campaigns

Educate the marketing department on the best practices and guidelines for direct sales and marketing regulations globally

Heres What You Need:

5-8 years of experience in marketing data operations, marketing analytics, or a related role

Familiarity with audiences, segmentation, and marketing-owned communications strategy

Proficiency in data analysis tools such as Microsoft Excel with the ability to interpret complex data and provide actionable insights

Knowledge of digital marketing channels and tactics

Understanding of Marketing Automation tools like Marketo or HubSpot and CRMs like Salesforce

Demonstrated project management experience: the ability to work with stakeholders to finalize requirements, create project plans, host presentations, and to work with multiple business/technical stakeholders to establish, communicate, and meet agreed-upon deadlines

Must be self-motivated and enjoy a fast-paced environment where you will work both with teams and independently

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