Audience Insights Specialist

6 hours ago

Gurgaon, Haryana, India beBeeAudience Full time US$ 90,000 - US$ 1,20,000

Job Title: Audience Insights Specialist

Job Description:

Audience insights specialists play a crucial role in helping organizations understand their target audience, create effective marketing campaigns, and drive business growth. In this position, you will be responsible for analyzing customer data, identifying trends, and developing actionable insights to inform business decisions.

  • Main Responsibilities:
  • Create audience segments based on demographics, behavior, and preferences
  • Develop and implement data-driven marketing strategies to reach target audiences
  • Analyze campaign performance and provide recommendations for improvement
  • Collaborate with cross-functional teams to ensure consistency and accuracy across all marketing channels
Required Skills and Qualifications:

To be successful in this role, you will need the following skills and qualifications:

  • 5+ years of experience in marketing data operations, marketing analytics, or a related field
  • Proficiency in data analysis tools, such as Microsoft Excel, Tableau, or Power BI
  • Knowledge of digital marketing channels, including email, social media, and paid advertising
  • Experience with project management, including creating project plans, tracking progress, and meeting deadlines
Benefits:

We offer a competitive salary and benefits package, including:

  • Flexible work arrangements, including remote work options
  • Professional development opportunities, including training and mentorship
  • A collaborative and dynamic work environment, with a team of talented professionals

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