Strategic Customer Insights Analyst

2 hours ago

Gurgaon, Haryana, India beBeeCustomer Full time ₹ 1,04,000 - ₹ 1,30,878
Job Title: Strategic Customer Insights Analyst

We are seeking a highly analytical and strategic Customer Insights Analyst to join our team. This pivotal role focuses on leveraging customer data insights to develop targeted audience segments, optimize marketing campaigns, and drive customer engagement and revenue.

Key Responsibilities:

  • Audience Segmentation: Develop audience segments by applying customer data learnings, ensuring targeted and effective marketing efforts.
  • Optimization & Insights: Create a test and learn approach to optimize performance and develop insights on best practices for marketing campaigns.
  • Performance Analysis: Dive deep into campaign performance data to identify opportunities for improvement, ensuring continuous enhancement of engagement and revenue.
  • Campaign Innovation: Pilot new campaigns that drive increased engagement and revenue, exploring innovative strategies to connect with customers.
  • Vendor & Agency Management: Manage external agency and multiple vendor relationships related to customer data, marketing, and database management.
  • Reporting & Communication: Manage the distribution and presentation of customer data reporting and status to executive stakeholders, providing clear and actionable insights.
  • Best Practice Development: Contribute to building best practices in channel marketing with respect to databases, permissions, and campaign planning, ensuring compliant and effective strategies.

Required Skills & Qualifications:

  • Strong ability to develop audience segments based on customer data insights.
  • Expertise in creating a test and learn approach for performance optimization.
  • Proficiency in diving deep into campaign performance data for improvement.
  • Experience in piloting new campaigns to drive engagement and revenue.
  • Skilled in managing external agency and multiple vendor relationships related to customer data.
  • Adept at managing the distribution and presentation of customer data reporting to stakeholders.
  • Capability in building best practices for channel marketing, databases, permissions, and campaign planning.
  • Excellent analytical and communication skills.

Benefits:

  • Competitive salary and benefits package.
  • Opportunities for career growth and professional development.
  • Collaborative and dynamic work environment.

How to Apply:

Submit your resume and cover letter to us online. We look forward to hearing from you

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