Audience Manager

2 days ago


Gurgaon, Haryana, India Cvent Full time ₹ 18,00,000 - ₹ 25,00,000 per year

Overview
We are seeking a data-driven Audience Manager to lead the creation, management, and optimization of targeted account and contact segments for Cvent's Hospitality Cloud. This role works closely with marketing, analytics, and sales teams to ensure the right and defined audiences are identified, reached and engaged with the right messages resulting in accelerated lead generation, and revenue growth. The position requires strong expertise in 360 degree marketing, segmentation, data strategy, and an understanding of global privacy frameworks.

In This Role, You Will
Develop and execute audience segmentation strategies using CRM, firmographic, behavioral, and both organic and inorganic data sources.

  • Partner with global product marketing, demand generation, field marketing, and internal sales teams to redefine and drive engagement for specific audiences in line with campaign objectives and sales priorities.
  • Build, enrich, and activate audience segments using Salesforce, CDPs, and marketing automation platforms.
  • Design and manage a contact strategy framework to identify, engage, and nurture high-value accounts and contacts. Ensure inclusion/exclusion basis campaign objective and outcomes.
  • Incorporate AI-driven insights and surrogate modeling into audience identification and engagement strategies.
  • Monitor audience coverage, utilization, and engagement; identify opportunities for optimization and report on audience KPIs (e.g., coverage growth, lead-to-opportunity conversion, campaign ROI).
  • Ensure compliance with global privacy laws and frameworks (GDPR, CCPA, and others), including audience suppression and opt-out best practices.
  • Drive continuous improvement through A/B testing and audience experiments to refine targeting and personalization.
  • Present insights and recommendations to marketing, sales, and leadership stakeholders in clear, data-driven narratives.

Here's What You Need

  • Bachelor's degree in marketing, Business, Data Analytics, or related field. MBA preferred
  • 10-12 years of experience in audience management, CRM strategy, or data-driven marketing (B2B preferred) preferably working in US/European markets.
  • Strong expertise in segmentation, targeting, personalization, and ABM (Account-Based Marketing).
  • Proficient in Salesforce CRM and marketing automation platforms (Marketo, Eloqua, or similar).
  • Skilled in analytics tools (Google Analytics, Tableau/Looker) with intermediate Excel/SQL abilities.
  • Strong understanding of privacy regulations, global compliance frameworks, and audience suppression best practices.
  • Excellent communication, collaboration, and stakeholder management skills, with the ability to influence across departments and present insights to senior leadership.

Preferred Qualifications

  • Experience in B2B SaaS or events/hospitality industry.
  • Familiarity with advanced audience enrichment, identity resolution, and data governance practices.
  • Proven ability to integrate AI-driven insights into segmentation and targeting strategies.
  • Experience working in global organizations with multi-market audience strategies.
  • Demonstrated ability to mentor or lead cross-functional initiatives and champion adoption of new audience practices.

  • Audience Specialist

    2 days ago


    Gurgaon, Haryana, India Cvent Full time ₹ 8,00,000 - ₹ 18,00,000 per year

    OverviewWe are seeking a data-driven Audience Manager to lead the creation, management, and optimization of targeted account and contact segments for Cvent's Hospitality Cloud. This role works closely with marketing, analytics, and sales teams to ensure the right and defined audiences are identified, reached and engaged with the right messages resulting in...


  • Gurgaon, Haryana, India Boston Consulting Group (BCG) Full time US$ 90,000 - US$ 1,20,000 per year

    Who We AreBoston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building...


  • Gurgaon, Haryana, India Gravity Infosolutions, Inc. Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Job Role: Senior Audience SpecialistLocation:GurgaonTime Zone: Night Shift(8:30 Pm – 5:30 Pm)Type: Full TimeExperience: 5+ YearsJob Description:Collaborate with marketing teams to understand campaign objectives and translate theseinto audience segments.• Work closely with data analysts to analyze data quality and accuracy, determining itsusability for...


  • Gurgaon, Haryana, India Gravity Infosolutions Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Job Role: Senior Audience SpecialistLocation:GurgaonTime Zone: Night Shift(8:30 Pm – 5:30 Pm)Type: Full TimeExperience: 5+ YearsAbout the RoleWe are looking for aSenior Audience Specialistwith hands-on expertise inAdobe Experience Platform (AEP)andAdobe Journey Optimizer (AJO). The ideal candidate will be responsible foraudience segmentation, campaign...

  • Senior Manager

    2 days ago


    Gurgaon, Haryana, India PivotRoots Full time ₹ 15,00,000 - ₹ 20,00,000 per year

    Mission & ResponsibilitiesCreate and deliver optimal Mx, defined as Connection x Context x ContentWork with Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentationAllocate budget across channels based on audience and objective...


  • Gurgaon, Haryana, India Socio Impulse Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    Socio Impulseis anAI-driven Influencer Marketing and Content Strategy Agency. We don't just follow trends; we set them by leveraging the voice ofdata and analyticsto forge effective, measurable brand partnerships. Our technology powers end-to-end solutions, fromInfluencer DiscoveryandWorkflow ManagementtoCampaign ReportingandSentiment Analysis.We're looking...


  • Gurgaon, Haryana, India Puresta Lifestyle Pvt Ltd Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    We're Hiring: Manager/Assistant Manager – Growth [Acquisition] Location:Gurgaon | Workdays:5 Days a WeekAre you a results-driven marketer who thrives on driving growth for D2C brands? We're looking for aManager/Assistant Manager – Growth [Acquisition]to take ownership of our acquisition strategy across Meta, YouTube, Google Ads, and other emerging...

  • Marketing Manager

    2 days ago


    Gurgaon, Haryana, India Grip Invest Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    About the RoleWe're looking for a hands-onMarketing Managerto lead content execution and audience engagement atAlt. You'll play a key role in transforming raw research into compelling stories, especially for video and short-form content. This is a manager-cum-IC role with a large focus on storytelling, ideal for someone who thrives at the intersection of...


  • Gurgaon, Haryana, India Vertex Group Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Join the 19th most innovative company & the Best Place to work in India.The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated...


  • Gurgaon, Haryana, India The Curious Bees Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    As a social media manager at The Curious Bees, you will play a crucial role in developing and implementing our social media marketing strategies. Your creativity and expertise in content editing, writing, and marketing will help us engage our audience and grow our online presence.Key ResponsibilitiesDevelop and implement social media marketing strategies to...