Senior Manager

1 day ago

Gurgaon, Haryana, India PivotRoots Full time ₹ 15,00,000 - ₹ 20,00,000 per year

Mission & Responsibilities
Create and deliver optimal Mx, defined as Connection x Context x Content

  • Work with Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation
  • Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists
  • Recommend optimum content and context based on client, brief and strategy
  • Deliver overall experience and articulation of how channels work together
  • Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams

Create and present Mx Story to clients

  • Create the Mx guidelines in liaise with relevant internal specialist teams
  • Ensure quality control on plan recommendation against Mx delivery
  • Provide insightful post campaign optimization
  • Contribute to the client satisfaction
  • Ensure optimal Mx delivery
  • Ensure audience planning and data integration from Mx brief to Mx measurement

Previous Experience & Industry Background

  • 8+ years professional experience in strategic planning
  • Media, Brand

Qualifications & Languages

  • Bachelor's or Master's degree in Business, Marketing or Advertising
  • Languages: English (Advanced)

Soft skills & Competencies

  • Understanding the business
  • Taking initiative
  • Focusing on performance
  • Building collaborative relationships
  • Media and media planning
  • Mx Champion (Connection, Context, Content)
  • Omnichannel
  • Strong negotiation skills
  • Elite Programmatic
  • Data processing and management
  • Marketing Strategy

Technical skills

  • Advertising technologies
  • Operational performance management tools (e.g. Pilot, Magnitude)
  • Audience planning tools (e.g. Polaris)
  • Office software

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