Marketing Influencer Coordinator

3 days ago

Chandigarh, Chandigarh, India Barcode Entertainment : Strategic Brand Solutions Full time

About Barcode Entertainment: Strategic Brand Solutions

We are seeking a highly skilled Marketing Influencer Coordinator to join our team in Mumbai. This role will be responsible for sourcing, engaging, and managing influencers to support our marketing campaigns.

Key Responsibilities:

Influencer Scouting & Research:

  • Identify and recruit influencers across various platforms (Instagram, YouTube, etc.) based on campaign needs and brand objectives.
  • Research and assess influencers' audience demographics, engagement rates, and content quality to ensure the right fit for campaigns.
  • Maintain an up-to-date database of potential influencer partners.

Campaign Execution & Management:

  • Support the creation of influencer marketing briefs and guide influencers on campaign objectives, messaging, and creative direction.
  • Oversee day-to-day management of influencer partnerships, ensuring timely content delivery and campaign execution.
  • Track influencer performance, monitor content, and ensure adherence to timelines and contractual obligations.

Negotiation & Relationship Building:

  • Negotiate terms, deliverables, and pricing with influencers, ensuring mutually beneficial agreements.
  • Build and maintain strong relationships with influencers and agencies to secure long-term partnerships.

Campaign Reporting & Analysis:

  • Collect data on campaign performance (e.g., engagement, reach, sales) and provide regular reports to the marketing team.
  • Analyze results to optimize future influencer marketing strategies and initiatives.

Cross-Functional Collaboration:

  • Work closely with the creative, product, and social media teams to ensure consistency and alignment with broader marketing goals.
  • Stay up to date on the latest trends in influencer marketing and contribute new ideas to enhance campaigns.

Salary: ₹1,500,000 - ₹2,000,000 per annum

Requirements:

  • 1+ year of experience in influencer marketing.
  • Experience with influencer identification, negotiation, and campaign management.
  • Agency experience is preferred.

Skills:

  • Strong communication and negotiation skills.
  • Detail-oriented with excellent organizational and project management abilities.
  • Proficient in social media platforms (Instagram, TikTok, YouTube, etc.) and basic social media analytics tools.
  • Knowledge of influencer marketing trends and best practices.

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