Digital Marketing Director
13 hours ago
**Company Overview**
PrepLadder Pvt Ltd is India's largest online learning platform for medical entrance exams. With over two million sign-ups, we aim to provide quality education accessible to everyone.
About the Role
We are seeking an experienced Senior Manager - Digital Marketing to lead our digital marketing initiatives. The successful candidate will report to the VP of Business and manage multiple teams, including Performance Marketing, SEO, Social Media Engagement, Influencer Marketing, and Content Writing.
Responsibilities
- Develop and implement comprehensive digital marketing strategies to drive brand awareness, customer engagement, and revenue growth.
- Lead, mentor, and manage the Performance Marketing, SEO, Social Media Engagement, Influencer Marketing, and Content Writing teams.
- Design and execute performance marketing campaigns to maximize ROI and customer acquisition.
- Oversee the content strategy to ensure high-quality, engaging, and SEO-friendly content across all channels.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
- 7+ years of experience in digital marketing, with a minimum of 3 years in a leadership role.
- Proven track record of developing and executing successful digital marketing strategies.
- Strong leadership and team management skills.
- Expertise in performance marketing, SEO, social media, influencer marketing, and content creation.
**Estimated Salary:** ₹30-45 lakhs per annum
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