Senior Marketing Executive

1 day ago


Chandigarh, Chandigarh, India Grazitti Interactive Full time

Job Title: Digital Marketing Director

Grazitti Interactive LLP seeks a seasoned Digital Marketing Director to develop and execute comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth.

About the Job

The ideal candidate will have a proven track record in managing cross-functional teams, developing data-driven strategies, and executing integrated marketing campaigns. Strong leadership, project management, and communication skills are essential for this role.

Main Responsibilities

  • Marketing Strategy Development:
    • Develop and execute comprehensive marketing strategies across digital and traditional channels.
    • Collaborate with senior leadership to align marketing goals with organizational objectives.
  • Campaign Management:
    • Plan, implement, and optimize marketing campaigns, from concept to execution.
    • Develop creative briefs, oversee content creation, and coordinate with internal teams or agencies.
  • Brand Management:
    • Ensure consistent brand messaging and positioning across all marketing channels.
    • Monitor brand health metrics and take proactive steps to maintain or improve the brand's image.
  • Team Leadership and Development:
    • Manage and mentor a team of marketing professionals.
    • Foster a collaborative, innovative, and high-performance culture within the marketing department.
  • Digital Marketing:
    • Oversee digital marketing channels including SEO, SEM, email marketing, social media, content marketing, and paid advertising.
  • Data Analysis & Reporting:
    • Analyze key performance indicators (KPIs) to evaluate the success of campaigns and marketing activities.

Requirements

To be successful in this role, you should possess:

  • 12+ years of experience in marketing, with at least 5-8 years in a managerial or leadership role.
  • Strong experience in developing and executing integrated marketing strategies, campaigns, and projects.
  • Proven ability to manage and lead a team, as well as collaborate across departments.
  • Strong leadership, project management, and communication skills.
  • Excellent knowledge of digital marketing tools, platforms, and strategies.

Estimated Salary: $140,000 - $200,000 per year



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