Senior E-Commerce Marketing Specialist

11 hours ago

Chandigarh, Chandigarh, India BJS Home Delivery Full time
Job Title: Senior E-Commerce Marketing Specialist

We are seeking a highly experienced and dynamic Digital Marketing Lead to join our team at BJS Home Delivery, a young and ambitious home delivery business. The ideal candidate will have over 5 years of experience in digital marketing, including at least 2 years in a leadership role.

About the Role:

This is an exciting opportunity for a seasoned professional to take on a key leadership role in our marketing department. As a Digital Marketing Lead, you will be responsible for developing and implementing online marketing strategies to drive sales growth and improve brand visibility. You will work closely with our e-commerce teams to optimize listings on Amazon Seller Central and eBay, enhance product visibility, and drive sales performance.

Main Responsibilities:
  • E-commerce Expertise:
    • Manage and optimize listings on e-commerce platforms such as Amazon Seller Central and eBay.
    • Implement strategies to enhance product visibility and sales performance.
    • Conduct regular audits of product data to ensure that listings are up-to-date and reflect current inventory levels and pricing.
  • Performance Marketing and Analytics:
    • Utilize core performance marketing platforms and SEO analytics tools to monitor and optimize SEO performance.
    • Analyse campaign performance metrics and derive actionable insights to refine marketing strategies.
    • Perform regular data scraping, analysis, and data entry to monitor e-commerce performance and gather insights for strategic decision-making.
    • Utilize Excel at an advanced level to organize, analyze, and present data insights effectively.
  • Social Media Management:
    • Develop and implement social media strategies across major platforms to drive engagement and audience growth.
    • Stay updated on platform-specific trends and algorithm changes to optimize campaign performance.
  • Collaboration and Brand Messaging:
    • Work closely with marketing, PR, design, and other departments to ensure cohesive brand messaging and campaign execution.
    • Lead cross-functional initiatives to drive brand awareness and customer acquisition.
  • Industry Trends and Optimization:
    • Stay informed on SEO, ASO, YouTube, and internet marketing industry trends.
    • Maintain an in-depth understanding of Google algorithms and adapt strategies to comply with updates.
  • Client Management and Campaign Execution:
    • Manage relationships with clients, ensuring clear communication and alignment of marketing strategies with client goals.
    • Create and deliver impactful presentations to clients and stakeholders, showcasing campaign performance and ROI.
    • Plan, budget, and execute digital marketing campaigns, with a strong focus on SEO-driven initiatives.
    • Develop and manage end-to-end digital marketing campaigns, ensuring optimal performance and adherence to budget constraints.
Requirements:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum of 5 years of experience in digital marketing, with at least 2 years in a leadership role.
  • Proven expertise in performance marketing and SEO analytics tools (e.g., Google Search Console, SEMrush, Screaming Frog).
  • Advanced skills in Excel for data analysis and reporting, including pivot tables, VLOOKUP, and data visualization.
  • Strong understanding of e-commerce platforms (Amazon, eBay, Seller Central).
  • Deep knowledge of major social media platforms and their respective advertising options.
  • Excellent communication, presentation, and team collaboration skills.
  • Experience with budgeting and optimizing campaign performance.
Estimated Salary:

Rupee 25,00,000 - Rupee 35,00,000 per annum.

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