E-commerce Performance Marketing Lead

12 hours ago


Chandigarh, Chandigarh, India Mother Sparsh Full time

About Mother Sparsh: A D2C Brand

We are a Direct-to-Consumer (D2C) brand revolutionising baby care through science, prioritising pure care that is safe for even the most sensitive skin. Our journey began with a focus on addressing the concerns of new parents, leading to the creation of our flagship product, the 99% Pure Water Unscented Baby Wipes—a trusted name in Indian households.

As a part of our e-commerce team, you will play a crucial role in expanding our online presence and driving revenue growth through performance marketing strategies. Your primary responsibility will be to develop and implement a comprehensive performance marketing strategy for the marketplace, focusing on customer acquisition, retention, and revenue growth.

Key Responsibilities:

  • Preliminary product research, keyword research, and implementing them organically and inorganically
  • Responsible for day-to-day marketplace activities (including Amazon and Flipkart Ads). Analysing revenue, campaign performance, ACoS, daily ad spends, etc.
  • Plan, create, and manage Amazon sponsored ads (Sponsored Products, Sponsored Brands, Sponsored Display, Stores, Video ads, etc.) campaigns on Amazon Seller Central by formulating strategies and road map for successful delivery of PPC campaigns
  • Provide strategic insights on the campaign performance. Staying on top of current search trends, competition, and pay-per-click best practices
  • Be responsible for all regular (and ad hoc) reporting and analysis of digital activity providing crucial insights into further sales and marketing opportunities
  • Oversee all aspects of performance marketing channels, including paid search, display advertising, affiliate marketing, email marketing, social media advertising, and advertising on platforms like Amazon Marketing Services (AMS), Flipkart Ads, and other relevant marketplaces

Requirements:

  • Any Graduate with a strong background in performance marketing, including experience running ads on various marketplaces such as Amazon, Flipkart, and other related platforms
  • Have hands-on knowledge of AMS Dashboard
  • Have experience in managing to advertise spending upwards of 15 Lacs/month

We offer an estimated salary of ₹60 lac per annum, depending on experience and qualifications. If you have a passion for performance marketing and a proven track record of delivering results, we encourage you to apply.



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