Chief Marketing Strategist

5 days ago


Chandigarh, Chandigarh, India Raffles Educity Full time

Job Overview

Raffles Educity is seeking a highly skilled Chief Marketing Strategist to lead our marketing efforts in India. The ideal candidate will have a strong background in marketing and experience in developing and executing strategic marketing plans.

Responsibilities

The successful candidate will be responsible for:

  • Developing and executing the overall marketing strategy for Raffles Educity in India, with the goal of increasing brand visibility and customer acquisition targets.
  • Leading the briefing and liaison with creative media and PR teams on brand campaigns.
  • Collaborating with academic institutions and colleges to actively promote the brand.
  • Developing the annual marketing budget and planning for brand and campaign initiatives.
  • Planning monthly marketing calendars in liaison with branch heads and their marketing teams.
  • Driving media planning and buying for maximum impact at minimum costs.
  • Staying up-to-date with market intelligence and best practices in marketing.
  • Collaborating with branch heads and their teams to achieve business targets.
  • Designing and driving processes for ensuring relevant and quality marketing content.
  • Executing a robust rural marketing strategy to achieve high rural penetration and customer acquisition targets.
  • Driving digital media marketing through various initiatives such as website planning, content writing, social media marketing, SEO, SEM, influencer marketing, campaign marketing, data-driven marketing, e-commerce marketing, email direct marketing, and display advertising.

Requirements

The ideal candidate will possess:

  • A bachelor's degree in marketing or a related field.
  • At least 5 years of experience in marketing, with a focus on strategy development and execution.
  • Proven track record of achieving marketing goals and targets.
  • Strong analytical and problem-solving skills.
  • Excellent communication and leadership skills.
  • Familiarity with digital marketing tools and technologies.

Salary

We offer a competitive salary range of ₹1,200,000 - ₹1,800,000 per annum, depending on experience and qualifications.



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