Chief Marketing Strategist
5 days ago
Job Overview
Raffles Educity is seeking a highly skilled Chief Marketing Strategist to lead our marketing efforts in India. The ideal candidate will have a strong background in marketing and experience in developing and executing strategic marketing plans.
Responsibilities
The successful candidate will be responsible for:
- Developing and executing the overall marketing strategy for Raffles Educity in India, with the goal of increasing brand visibility and customer acquisition targets.
- Leading the briefing and liaison with creative media and PR teams on brand campaigns.
- Collaborating with academic institutions and colleges to actively promote the brand.
- Developing the annual marketing budget and planning for brand and campaign initiatives.
- Planning monthly marketing calendars in liaison with branch heads and their marketing teams.
- Driving media planning and buying for maximum impact at minimum costs.
- Staying up-to-date with market intelligence and best practices in marketing.
- Collaborating with branch heads and their teams to achieve business targets.
- Designing and driving processes for ensuring relevant and quality marketing content.
- Executing a robust rural marketing strategy to achieve high rural penetration and customer acquisition targets.
- Driving digital media marketing through various initiatives such as website planning, content writing, social media marketing, SEO, SEM, influencer marketing, campaign marketing, data-driven marketing, e-commerce marketing, email direct marketing, and display advertising.
Requirements
The ideal candidate will possess:
- A bachelor's degree in marketing or a related field.
- At least 5 years of experience in marketing, with a focus on strategy development and execution.
- Proven track record of achieving marketing goals and targets.
- Strong analytical and problem-solving skills.
- Excellent communication and leadership skills.
- Familiarity with digital marketing tools and technologies.
Salary
We offer a competitive salary range of ₹1,200,000 - ₹1,800,000 per annum, depending on experience and qualifications.
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