Digital Marketing Strategist

3 weeks ago


Chandigarh, Chandigarh, India GPS Marketing INC Full time

**Job Title:** Digital Marketing Specialist

GPS Marketing INC is seeking a skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for driving revenue growth through digital media.

**Key Responsibilities:

  • Design and execute marketing campaigns across multiple channels.
  • Extract and analyze data to optimize campaign performance.
  • Develop and implement effective paid search strategies.
  • Launch and optimize various PPC campaigns.
  • Oversee accounts on search platforms.
  • Participate in keyword selection and audience targeting.
  • Monitor budget and adjust bids to gain better ROI.
  • Track KPIs to assess performance and pinpoint issues.
  • Produce reports for management.
  • Write attractive and concise copy for adverts.
  • Suggest and develop new campaigns across multiple channels.

**Requirements:

  • Proven experience as a PPC Manager or Digital Marketing Specialist.
  • Experience in data analysis and reporting.
  • Knowledge of SEO and digital marketing concepts.
  • Familiarity with multiple platforms.
  • Working knowledge of analytics tools.
  • Understanding of HTML and XML.
  • Proficient in MS Office.
  • Excellent communication skills.
  • Analytical thinking with strong math skills.

**Qualifications:

  • BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus.
  • Fluency in Microsoft Office suite.

GPS Marketing INC is an equal opportunities employer, and we welcome applications from all qualified candidates.



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