Digital Marketing Strategist
3 weeks ago
**Job Title:** Digital Marketing Specialist
GPS Marketing INC is seeking a skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for driving revenue growth through digital media.
**Key Responsibilities:
- Design and execute marketing campaigns across multiple channels.
- Extract and analyze data to optimize campaign performance.
- Develop and implement effective paid search strategies.
- Launch and optimize various PPC campaigns.
- Oversee accounts on search platforms.
- Participate in keyword selection and audience targeting.
- Monitor budget and adjust bids to gain better ROI.
- Track KPIs to assess performance and pinpoint issues.
- Produce reports for management.
- Write attractive and concise copy for adverts.
- Suggest and develop new campaigns across multiple channels.
**Requirements:
- Proven experience as a PPC Manager or Digital Marketing Specialist.
- Experience in data analysis and reporting.
- Knowledge of SEO and digital marketing concepts.
- Familiarity with multiple platforms.
- Working knowledge of analytics tools.
- Understanding of HTML and XML.
- Proficient in MS Office.
- Excellent communication skills.
- Analytical thinking with strong math skills.
**Qualifications:
- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus.
- Fluency in Microsoft Office suite.
GPS Marketing INC is an equal opportunities employer, and we welcome applications from all qualified candidates.
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