ABM Campaign Strategist
3 weeks ago
Job Title: ABM Campaign Strategist
We are seeking a highly skilled ABM Campaign Strategist to join our team at Akrivia Automation Private Limited. This is an exciting opportunity for someone who wants to take their career to the next level and be part of a dynamic team.
About the Role:
- This role is responsible for developing and executing end-to-end ABM campaigns, from strategy to execution and analysis.
- You will work closely with the sales team to identify high-value accounts and build tailored strategies for engaging with decision-makers within these accounts.
- As an ABM Campaign Strategist, you will develop and manage account-specific content, including white papers, case studies, blog posts, emails, and landing pages.
- You will also be responsible for configuring and using ABM tools to build, execute, and optimize ABM programs.
- In this role, you will develop highly personalized marketing tactics for key accounts, including custom landing pages, webinars, and direct mail to engage stakeholders at each stage of the buying cycle.
- You will coordinate multi-channel campaigns across digital platforms (social media, email, paid ads, events) to reach target accounts.
- Collaborate with the sales team to ensure ABM programs are in alignment with sales goals.
- Provide marketing support and materials to sales enablement teams.
- Track and analyze ABM metrics to measure campaign effectiveness, report on results, and iterate on strategies to optimize performance.
- Build and manage automated workflows for lead nurturing and pipeline acceleration with a focus on target accounts.
- Take full ownership of the ABM budget and ensure efficient allocation of resources for maximum ROI.
What We Offer:
- A competitive salary of $80,000 - $110,000 per year.
- A comprehensive benefits package, including health insurance, retirement plan, and paid time off.
- The opportunity to work with a dynamic team and contribute to the growth and success of Akrivia Automation Private Limited.
- Professional development opportunities, including training, mentorship, and education assistance.
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