ABM Campaign Specialist
2 weeks ago
About the Position:
We are seeking an experienced Enterprise Account Manager to lead our ABM marketing efforts at NetCom Learning. In this role, you will be responsible for developing and executing marketing strategies for enterprise, SMB, and government audiences.
Key Responsibilities:
- Develop and implement marketing strategies for specific target audiences.
- Create and communicate solution storytelling to ensure impactful and resonant messaging with key accounts.
- Execute marketing campaigns across various channels, including content, digital, and social media.
- Collaborate closely with sales, inside sales, and other departments to ensure cohesive messaging and effective marketing execution.
- Track and analyze performance metrics, including lead generation and revenue growth, to drive continuous improvement and achievement.
Requirements:
- A minimum of 8 years of experience in B2B marketing, with at least 4 years in a team management role.
- Strong communication skills and expertise in ABM strategies.
- Proficiency in customer journey mapping, project management, and marketing automation tools.
- In-depth knowledge of market trends, product lifecycles, and 360-degree marketing approaches.
Salary Range: $120,000 - $150,000 per year, depending on experience.
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