Corporate Marketing Strategist
4 days ago
About the Role
In this Corporate Marketing Strategist position, you will lead a dynamic team focused on developing and executing Account-Based Marketing (ABM) strategies for NetCom Learning's Enterprise, SMB, and Government audiences. You will create and manage targeted marketing campaigns, enhance brand awareness, and drive lead generation.
Main Responsibilities- Marketing Strategy Development: Manage and guide a team of ABM marketers in developing and implementing marketing strategies for specific target audiences.
- Brand Awareness: Oversee the creation and communication of solution storytelling to ensure impactful and resonant messaging with key accounts.
- Campaign Execution: Execute marketing campaigns across various channels, including content, digital, and social media.
- Collaboration: Act as the primary internal point of contact for sales and inside sales teams, facilitating effective communication and collaboration.
- Performance Analysis: Track and analyze performance metrics, including lead generation and revenue growth, to drive continuous improvement and achieve goals.
A minimum of 8 years in B2B marketing with at least 4 years in a team management role is required. Strong communication skills and expertise in ABM strategies are also essential. Proficiency in customer journey mapping, project management, and marketing automation tools is a plus. Estimated salary: $140,000 - $200,000 per year.
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