Senior Marketing Strategist
3 weeks ago
Job Title: Senior Marketing Strategist
About Us:
NetCom Learning is a leading provider of innovative learning solutions, delivering comprehensive education services and training programs to diverse clientele.
Position Overview:
The Corporate Marketing, AVP - ABM Marketing will lead a dynamic team focused on developing and executing Account-Based Marketing (ABM) strategies for Enterprise, SMB, and Government audiences.
Main Responsibilities:
- Manage and guide a team of ABM marketers in developing and implementing marketing strategies for specific target audiences.
- Oversight of solution storytelling to ensure impactful and resonant messaging with key accounts.
- Execute marketing campaigns across various channels, including content, digital, and social media.
- Act as the primary internal point of contact for sales and inside sales teams, facilitating effective communication and collaboration.
- Track and analyze performance metrics, including lead generation and revenue growth, to drive continuous improvement and achievement.
Requirements:
- Minimum of 8 years in B2B marketing with at least 4 years in a team management role.
- Strong communication skills and expertise in ABM strategies.
- Proficiency in customer journey mapping, project management, and marketing automation tools.
- In-depth knowledge of market trends, product lifecycles, and 360-degree marketing approaches.
Estimated Salary: $110,000 - $140,000 per year based on industry standards and location. Compensation includes benefits and bonuses that align with company goals.
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