Senior Marketing Strategist

3 weeks ago


Hyderabad, Telangana, India NetCom Learning Full time

Job Title: Senior Marketing Strategist

About Us:

NetCom Learning is a leading provider of innovative learning solutions, delivering comprehensive education services and training programs to diverse clientele.

Position Overview:

The Corporate Marketing, AVP - ABM Marketing will lead a dynamic team focused on developing and executing Account-Based Marketing (ABM) strategies for Enterprise, SMB, and Government audiences.

Main Responsibilities:

  • Manage and guide a team of ABM marketers in developing and implementing marketing strategies for specific target audiences.
  • Oversight of solution storytelling to ensure impactful and resonant messaging with key accounts.
  • Execute marketing campaigns across various channels, including content, digital, and social media.
  • Act as the primary internal point of contact for sales and inside sales teams, facilitating effective communication and collaboration.
  • Track and analyze performance metrics, including lead generation and revenue growth, to drive continuous improvement and achievement.

Requirements:

  • Minimum of 8 years in B2B marketing with at least 4 years in a team management role.
  • Strong communication skills and expertise in ABM strategies.
  • Proficiency in customer journey mapping, project management, and marketing automation tools.
  • In-depth knowledge of market trends, product lifecycles, and 360-degree marketing approaches.

Estimated Salary: $110,000 - $140,000 per year based on industry standards and location. Compensation includes benefits and bonuses that align with company goals.



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