Senior Marketing Strategist

3 days ago

Hyderabad, Telangana, India SEPAL Full time
Job Title:

Senior Marketing Strategist

We are seeking a results-driven Senior Marketing Strategist to join our dynamic team in Hyderabad.

About the Role:

The ideal candidate will have over 2 years of experience in marketing and sales, with a proven track record of managing campaigns, coordinating product launches, interacting with Influencers, brand promoters, and generating leads.

Key Responsibilities:

  • Campaign Development: Develop and implement annual marketing roadmaps and campaigns to drive business growth in B2C and spearhead B2B market.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams to deliver impactful marketing strategies and manage product listings on e-commerce platforms.
  • Content Creation: Work closely with content and graphic design teams to develop and implement marketing strategies and oversee PLA and ad management.
  • Account Management: Manage key account managers for e-commerce channels to drive revenue growth and organize events, exhibitions, and ATL/BTL marketing activities.
  • Influencer Management: Identify and cultivate relevant Social Media Influencers and Brand Promoters to generate leads for B2B Sales through email campaigns, contacts, and other BTL activities.
  • Proposal Development: Contribute in preparation for B2B proposals, negotiating terms, and handle Press Release as required.

Requirements:

  • Experience: Must have work experience of 2 years.
  • Education: MBA/PGDM in Marketing with a strong Brand Building and PR inclination.
  • Technical Background: Bachelor's degree in Automobile Engineering or equivalent technical field is preferred.

Skills and Qualifications:

  • Marketing Expertise: Strong understanding of product marketing, brand management, and channel marketing.
  • Event Organizing: Hands-on experience in event organizing management for ATL and BTL activities, PR, and marketing communications coordination.
  • Market Research: Proficient in doing Market Research for new products development, identifying Beach Head Market, product life cycle planning.
  • Business Analytics: Proficient in Business Analytics, Demand forecasting.
  • Communication Skills: Excellent communication and interpersonal abilities.
  • Languages: Proficient in English and Hindi.
  • Travel Requirements: Ability to travel as per business requirements, client meetings, demos, and events.

Benefits:

This role offers the opportunity to work in a collaborative environment with exposure to diverse marketing initiatives and key business accounts. Be part of a team that values creativity, data-driven decision-making, and customer-centric solutions.

Salary: ₹12,00,000 - ₹18,00,000 per annum

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