Senior Content Marketing Strategist
3 days ago
We are seeking a seasoned Senior Content Marketing Strategist to lead our content marketing efforts and drive thought leadership in the eCommerce analytics industry. This is a full-time position based in India.
Job DescriptionThe Senior Content Marketing Strategist will develop and implement a comprehensive content strategy that aligns with our overall business goals. This includes creating engaging content that drives conversions, collaborating with cross-functional teams to optimize content for search, conversion, and audience engagement, and analyzing performance metrics to continually refine strategies and improve ROI and engagement.
The ideal candidate will have a proven track record in content marketing, backed by a strong portfolio, and experience in managing content marketing efforts, including leading or coordinating with freelance writers, designers, developers, and video producers. A deep knowledge of SEO, lead generation, and CRO, with proven results in growing site traffic, engagement, and conversions, is highly preferred.
The Senior Content Marketing Strategist will also oversee the production of various content types, including blogs, white papers, videos, podcasts, and case studies, and ensure content consistency by adhering to style guides and brand guidelines. Additionally, they will coordinate the creation and publication of thought leadership content for our company blog and external sites, and develop content partnerships with non-competing sites that share a similar audience.
Requirements- Bachelor's degree in Marketing, Communications, or a related field
- Minimum of 7+ years of experience in content marketing, with at least 2 years in a leadership role
- Expertise in content strategy, SEO, and performance metrics analysis
- Demonstrated ability to create engaging content that drives conversions
- Strong communication and project management skills
- Experience in the B2B SaaS industry is highly preferred
- At least 3 years of experience in:
- SEO, with proven results
- Content editing and writing, including long-form content
- Managing content marketing efforts
- Leading or coordinating with freelance writers, designers, developers, and video producers
- Tools such as Webflow, Google Analytics, and Ahrefs
The estimated salary for this role is ₹25 lakhs - ₹35 lakhs per annum, depending on experience and qualifications.
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