Digital Content Strategist

3 hours ago


Hyderabad, Telangana, India Digital Nest Full time
Job Title: Digital Content Strategist

At Digital Nest, we're seeking a skilled Digital Content Strategist to join our team. This role is ideal for someone who is passionate about creating engaging content and staying up-to-date on digital trends.

About the Role

We're looking for a talented individual who can develop and execute content strategies across multiple platforms to drive brand awareness, engagement, and audience growth. As a Digital Content Strategist, you will be responsible for producing high-quality, visually appealing content that aligns with our brand's voice and goals.

Key Responsibilities
  • Create diverse content types, including blog posts, social media updates, videos, infographics, and email campaigns.
  • Plan and execute content that is relevant, consistent, and aligned with our brand messaging across all digital platforms.
  • Optimize content with SEO best practices to increase search engine visibility and engagement.
Social Media Management
  • Develop content strategies for social media channels, including Facebook, Instagram, Twitter, and TikTok.
  • Engage with audiences by posting, responding to comments, and tracking key metrics to drive social media growth.
  • Identify and collaborate with influencers or brand partners to amplify reach and engagement.
Audience Research and Engagement
  • Research and understand target audience preferences and behaviors to inform content creation.
  • Conduct audience surveys or polls, and monitor feedback to create content that resonates.
  • Track and report on content performance, analyzing data to continuously improve and adapt content strategies.
Requirements
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).
  • 2+ years of experience in content creation, social media management, or a similar role.
  • Proven portfolio of diverse content types, including written, visual, and video content.
  • Strong understanding of SEO, social media, and digital marketing best practices.
  • Proficiency in content creation tools such as Adobe Creative Suite, Canva, and video editing software.

The estimated salary for this role is $65,000 - $85,000 per year, depending on location and experience.


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