Senior Brand Strategist
3 weeks ago
Job Summary:
Essvee Consultant is seeking a highly skilled Senior Brand Strategist to develop and implement comprehensive marketing strategies to increase brand awareness and promote the hospital's services to the target audience.
Key Responsibilities:
• Develop and implement marketing strategies to increase brand awareness and promote the hospital's services to the target audience.
• Responsible to develop relationships with key stakeholders to gather branding insight.
• Conduct market research to gain insight into customer needs, preference and behaviours and use this information in marketing campaigns.
• Work with creative teams to develop innovative concepts, and compelling communication materials, including brochures, presentations, interactive newsletters and ad copy that effectively communicates the brand message and resonates with the target audience.
• Create and manage content to produce high-quality content for social media platforms, and digital marketing as well as company websites.
• Develop and manage budgets for marketing campaigns and ensure that campaigns are executed within the allocated budget.
• Monitor and analyse campaign performance using various analytics tools, and use insights to optimize campaigns and improve ROI.
Qualifications and Experience:
• MBA – Branding and Communication
• Diploma in Digital Marketing would be an added advantage.
• Must have 10-12 years of relevant experience, specifically in the medical and healthcare industry.
• Strong writing skills.
• Understanding of marketing principles and strategies.
• Creativity and strategic thinking.
• Comfort with technology, presentation software and content management systems
• Leadership skills and the ability to take charge.
• Excellent research skills.
Compensation:
Salary is not constraint for the right candidate.
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