Senior Marketing Strategist for E-commerce Growth

24 hours ago


Hyderabad, Telangana, India SEPAL Full time

Job Title: Senior Marketing Strategist for E-commerce Growth

Location: Hyderabad, India

About the Role:

We are seeking a seasoned marketing professional to lead our e-commerce growth strategy. As a Senior Marketing Strategist, you will be responsible for developing and executing marketing plans that drive revenue growth, expand customer base, and enhance brand presence in the market.

Key Responsibilities:

  • Develop and implement annual marketing roadmaps and campaigns to achieve business objectives
  • Collaborate with product management teams to launch new products and services on e-commerce platforms
  • Work closely with content and graphic design teams to create engaging marketing materials
  • Manage product listings on e-commerce platforms, oversee PLA and ad management, and drive sales growth
  • Partner with key account managers to develop and execute strategies for e-commerce channels
  • Organize and manage events, exhibitions, and ATL/BTL marketing activities to promote brand awareness
  • Identify and cultivate relevant social media influencers and brand promoters to amplify brand reach
  • Generate leads for B2B sales through email campaigns, LinkedIn contacts, and other BTL activities
  • Contribute to proposal preparation, negotiate terms, and ensure timely delivery of projects

Requirements:

  • Minimum 2 years of experience in marketing, preferably in e-commerce or related fields
  • MBA/PGDM in Marketing with a strong focus on brand building and PR
  • Bachelor's degree in Automobile Engineering or equivalent technical field is preferred
  • Strong understanding of product marketing, brand management, and channel marketing
  • Hands-on experience in event organizing, management for ATL and BTL activities, PR, and marketing communications
  • Proficient in doing market research for new products development, identifying beachhead markets, and product life cycle planning
  • Excellent communication and interpersonal abilities
  • Proficient in English and Hindi
  • Ability to travel as per business requirements

Why SEPAL?

This role offers the opportunity to work in a collaborative environment with exposure to diverse marketing initiatives and key business accounts. Be part of a team that values creativity, data-driven decision-making, and customer-centric solutions.

Estimated Salary: ₹1,200,000 - ₹1,500,000 per annum



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