Senior Marketing Strategist for E-commerce Growth
24 hours ago
Job Title: Senior Marketing Strategist for E-commerce Growth
Location: Hyderabad, India
About the Role:
We are seeking a seasoned marketing professional to lead our e-commerce growth strategy. As a Senior Marketing Strategist, you will be responsible for developing and executing marketing plans that drive revenue growth, expand customer base, and enhance brand presence in the market.
Key Responsibilities:
- Develop and implement annual marketing roadmaps and campaigns to achieve business objectives
- Collaborate with product management teams to launch new products and services on e-commerce platforms
- Work closely with content and graphic design teams to create engaging marketing materials
- Manage product listings on e-commerce platforms, oversee PLA and ad management, and drive sales growth
- Partner with key account managers to develop and execute strategies for e-commerce channels
- Organize and manage events, exhibitions, and ATL/BTL marketing activities to promote brand awareness
- Identify and cultivate relevant social media influencers and brand promoters to amplify brand reach
- Generate leads for B2B sales through email campaigns, LinkedIn contacts, and other BTL activities
- Contribute to proposal preparation, negotiate terms, and ensure timely delivery of projects
Requirements:
- Minimum 2 years of experience in marketing, preferably in e-commerce or related fields
- MBA/PGDM in Marketing with a strong focus on brand building and PR
- Bachelor's degree in Automobile Engineering or equivalent technical field is preferred
- Strong understanding of product marketing, brand management, and channel marketing
- Hands-on experience in event organizing, management for ATL and BTL activities, PR, and marketing communications
- Proficient in doing market research for new products development, identifying beachhead markets, and product life cycle planning
- Excellent communication and interpersonal abilities
- Proficient in English and Hindi
- Ability to travel as per business requirements
Why SEPAL?
This role offers the opportunity to work in a collaborative environment with exposure to diverse marketing initiatives and key business accounts. Be part of a team that values creativity, data-driven decision-making, and customer-centric solutions.
Estimated Salary: ₹1,200,000 - ₹1,500,000 per annum
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