Senior Marketing Strategist

14 hours ago


Hyderabad, Telangana, India Linkfields Innovations (Pty) Ltd Full time

Linkfields Innovations (Pty) Ltd is seeking an experienced Senior Marketing Strategist to join our team in Hyderabad. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive marketing strategies that align with the company's goals and objectives.

The successful candidate will have a strong understanding of market trends and competitor activities, and will be able to identify target audiences and market segments. You will also be responsible for managing a team of marketing professionals, including marketing coordinators, specialists, and designers.

We are looking for a highly motivated and organized individual who can plan, execute, and monitor marketing campaigns across various channels, such as digital, print, social media, and events. You will be responsible for allocating budgets effectively to maximize campaign ROI, and will analyze digital marketing metrics to optimize campaigns for better performance.

In this role, you will maintain and enhance the company's brand image, ensuring brand consistency across all marketing materials and communication channels. You will also track and measure the success of marketing initiatives using key performance indicators (KPIs), and provide regular reports to management, highlighting campaign results and areas for improvement.

The estimated salary for this role is ₹1,200,000 - ₹1,800,000 per annum, depending on experience.

Key Responsibilities:
  1. Develop and implement comprehensive marketing strategies that align with the company's goals and objectives.
  2. Identify target audiences and market segments, and tailor strategies accordingly.
  3. Manage a team of marketing professionals, including marketing coordinators, specialists, and designers.
  4. Plan, execute, and monitor marketing campaigns across various channels.
  5. Allocate budgets effectively to maximize campaign ROI.
  6. Analyze digital marketing metrics to optimize campaigns for better performance.
  7. Maintain and enhance the company's brand image.
  8. Track and measure the success of marketing initiatives using KPIs.


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