Revenue and Growth Specialist

17 hours ago

Hubli, Karnataka, India beBeeGrowth Full time ₹ 1,00,00,000 - ₹ 2,50,00,000
Job Title:

A Growth and Performance Strategist

Overview:

We are seeking a seasoned professional to propel the growth and performance of our products. This role encompasses end-to-end responsibility for assigned products' business numbers, collaborating with cross-functional teams to scale user acquisition, engagement, and revenue.

Key Responsibilities:
  1. Business Ownership:
  • Own and drive key business metrics for assigned financial products, including user acquisition, engagement, retention, and revenue.
  • Develop and execute strategies to optimize top-of-funnel metrics, conversion rates, and customer lifetime value.
Cross-Functional Collaboration:
  • Collaborate with Data Science, Data Analytics, Product, Brand, Marketing, and online/offline acquisition teams.
  • Drive initiatives to impact all stages of the marketing funnel—Awareness, Consideration, Conversion, Engagement, and Advocacy.
Go-to-Market Strategy and Execution:
  • Own the GTM strategy for new financial product launches, ensuring alignment across teams and timely execution.
  • Partner with product and marketing teams to create compelling value propositions and deliver cohesive, customer-centric messaging.
Business Planning & Projections:
  • Lead business planning for growth, including monthly targets, Annual Operating Plan (AOP), and continuous performance tracking.
  • Ensure targets for customer acquisition, retention, and business revenue are met or exceeded.
Key Business Metrics Ownership:
  • Drive key business metrics, including Customer Acquisition Cost (CAC), revenue growth, and customer engagement metrics.
  • Utilize data-driven insights to monitor performance and adjust strategies accordingly.
Growth Programs & Campaign Execution:
  • Design and implement growth programs aimed at increasing product adoption, cross-sell, upsell, and improving engagement.
  • Optimize growth initiatives to ensure customer satisfaction and retention, with a focus on long-term customer value.
Partnerships & Stakeholder Management:
  • Build and maintain strong relationships with external partners to scale acquisition and business programs.
  • Work closely with internal stakeholders (finance, product, marketing, etc.) to ensure cross-functional alignment and successful execution of growth initiatives.
Continuous Experimentation & Optimization:
  • Conduct A/B testing and other experimentation techniques to optimize business and marketing strategies.
  • Analyze customer behavior data to inform and continuously refine growth initiatives.

For this role, we seek an experienced candidate with:

  • A proven track record in driving growth for tech startups or established brands.
  • Experience owning the P&L of a product/category and driving growth in high-performance environments.
  • Strong analytical skills, leveraging data to make informed decisions.
  • Expertise in using marketing tools, analytics platforms, and growth frameworks to drive business performance.
  • Excellent communication and interpersonal skills with a collaborative mindset.

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