Marketing Data Strategist
2 weeks ago
About the Role
The Marketing Data Strategist plays a pivotal role in enhancing our analytics proposition. You will work closely with the Director of Performance to implement and utilize data tools that provide valuable insights into customer journeys and behavior.
Key Responsibilities
- Drawing actionable insights from data and communicating them effectively to clients
- Leveraging data to gain a deeper understanding of our outputs and areas for improvement
- Hands-on implementation of client analytics accounts, including properties, user management, dashboards, and reporting
- Serving as the primary source of truth on data-driven decisions
- Analyzing data from multiple sources using Data Analytics tools
- Collaborating with other departments to ensure a cohesive approach to services
Main Activities
Google Analytics 4 (GA4)
- Understanding GA4's interface and key features
- Advanced tracking, including events, engagement, custom dimensions, and cross-domain tracking
- Creating custom reports, dashboards, and segments efficiently
- Staying up-to-date with the latest changes and requirements, such as Google Consent Mode v2
Google Tag Manager
- Setting up and configuring GTM containers
- Deploying GA4 tracking tags and conversion pixels
- Creating and managing triggers, variables, and tags
- Accurately tracking user interactions and events
- Utilizing debugging tools and best practices
- Understanding cookie control configuration based on Google Consent Mode v2 requirements
Data Visualization Tools
- Efficiently creating and customizing dashboards, reports, and visualizations
- Utilizing Looker Studio
Problem Solving
- Troubleshooting tracking issues, discrepancies, and data inconsistencies across platforms
Insights & Strategy
- Providing insights to inform strong client strategies
- Serving as the point of reference for data-driven decisions
- Influencing campaign tracking and KPIs framework
- Supporting pitch development
We estimate the salary for this role to be around $80,000-$100,000 per year, depending on experience and qualifications.
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