Digital Marketing Strategist
4 weeks ago
Job Title: Marketing Specialist
Job Summary:
We are seeking a highly skilled Marketing Specialist to join our team at Randstad Enterprise. The successful candidate will be responsible for executing and optimizing account based sales and marketing (ABSM) led digital marketing campaigns across our concepts to achieve business objectives, such as lead generation, brand awareness and revenue growth.
Key Responsibilities:
Support the planning and execution of end-to-end ABSM campaigns tailored to large enterprise target account segments, utilizing channels such as personalized email marketing, targeted advertising, content marketing and more.
Collaborate closely with the Marketing Campaign Manager and content and creative teams to create tailored marketing assets to the needs and preferences of target accounts across the customer journey.
Utilize data-driven market insights and customer data to build targeted, personalized campaigns.
Execute engagement and nurture campaigns to deliver optimized content experiences.
Work closely with cross-functional B2B marketing teams, including content creators, designers, marketing campaign managers, performance analytics, and more to ensure seamless campaign execution and alignment with broader organizational goals.
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