SaaS Marketing Professional

2 weeks ago


Mumbai, Maharashtra, India Cloud Counselage Pvt Ltd Full time
About Us

At Cloud Counselage Pvt Ltd, we are a forward-thinking organization dedicated to innovation and growth. Our mission is to provide cutting-edge solutions that cater to the ever-evolving needs of our customers.

Job Overview

We are seeking an experienced SaaS Marketing Professional to join our team. As a key member of our marketing department, you will play a crucial role in planning, executing, and optimizing marketing strategies to drive brand awareness, lead generation, and customer engagement.

Key Responsibilities:
  • Content Creation & Optimization: Develop high-quality content such as blogs, case studies, and white papers tailored to the SaaS industry, collaborating with design teams to produce engaging visuals.
  • Campaign Management: Assist in planning, executing, and optimizing marketing campaigns across digital channels, including email, social media, and PPC to generate qualified leads.
  • Performance Tracking: Monitor and analyze campaign performance using marketing analytics tools, providing insights and recommendations for continuous improvement.
  • Lead Nurturing: Support lead generation and nurturing efforts through content marketing, email sequences, and automated workflows, targeting different stages of the SaaS customer lifecycle.
  • SEO & Keyword Strategy: Implement SEO strategies to improve organic visibility, performing keyword research and optimizing content for search engines.
  • Market Research: Conduct research on industry trends, competitive landscape, and customer needs to inform marketing strategies.
Requirements:
  • Bachelor's Degree in Marketing, Business Administration, or a related field.
  • 1-2 years of experience in digital marketing, preferably within a SaaS or technology environment.
  • Strong understanding of digital marketing channels, including SEO, PPC, and email marketing.
  • Excellent writing and communication skills.
  • Familiarity with marketing tools like Google Analytics, HubSpot, or similar platforms.
Estimated Salary:

$60,000 - $80,000 per annum, based on location and experience.



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