Product Growth Specialist

24 hours ago

Bengaluru, Karnataka, India beBeeGrowth Full time ₹ 5,00,000 - ₹ 10,00,000

About this role

We are looking for a highly motivated individual to join our team as a Product Growth Specialist.

This is an exciting opportunity to drive user adoption and engagement for our super app, built for MSME business owners. The successful candidate will sit at the intersection of product, marketing, and customer experience, ensuring that our users not only download the app but actively engage with it and derive value.

  • User Onboarding & Adoption
    • Design and implement smooth onboarding flows, including in-app guides, walkthroughs, videos, and tooltips.
    • Work closely with the Customer Experience team to ensure quick resolution of onboarding issues.
    • Track onboarding completion rates and identify areas for improvement.
  • Feature Communication & Education
    • Built a structured release communication plan, incorporating in-app announcements, email campaigns, push notifications, FAQs, and videos.
    • Translate complex product features into simple, user-friendly messaging.
    • Collaborate with the Marketing team to ensure consistent user education campaigns.
  • User Engagement & Retention
    • Develop strategies to drive repeat usage, including gamification, challenges, and rewards.
    • Monitor daily active users (DAU), monthly active users (MAU), churn, and feature adoption metrics – design interventions to improve them.
  • Data & Experiments
    • Run A/B tests and growth experiments to increase adoption and retention.
    • Use analytics tools to track user journeys and identify drop-off points.
    • Define and report growth KPIs to leadership.
  • Cross-Functional Collaboration
    • Work closely with stakeholders to prioritize features that improve user experience.
    • Collaborate with Marketing for adoption campaigns and Customer Experience for user training.
    • Act as the voice of the user for continuous product improvements.

To be considered for this role, you should have:

  • Experience in Product Growth, Growth Marketing, or Product Management.
  • A strong interest in Product Management, SaaS, or Growth Marketing.
  • Familiarity with analytics tools, such as Mixpanel, Firebase, Google Analytics, Amplitude, etc.
  • Strong communication and storytelling skills.
  • Experience in SaaS, B2B2C, or community-driven platforms is a plus.
  • Ability to think creatively, test rapidly, and iterate based on results.

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