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Product Growth Specialist
2 weeks ago
About the Role:
We are seeking a Product Growth Expert who will drive user onboarding, feature adoption, and engagement for our super app. This role sits at the intersection of product, marketing, and customer experience.
- User Onboarding & Adoption:
- Design smooth onboarding flows (in-app guides, walkthroughs, videos, tooltips).
- Work with the CX team to ensure quick resolution of onboarding issues.
- Track onboarding completion rates and reduce early-stage drop-offs. - Feature Communication & Education:
- Build a structured release communication plan (in-app announcements, email campaigns, push notifications, FAQs, videos).
- Translate complex product features into simple, user-friendly messaging.
- Work with the Marketing team to ensure consistent user education campaigns. - User Engagement & Retention:
- Develop strategies to drive repeat usage, including gamification, challenges, rewards.
- Monitor DAU, MAU, churn, and feature adoption metrics — design interventions to improve them. - Data & Experiments:
- Run A/B tests and growth experiments to increase adoption and retention.
- Use analytics tools to track user journeys and identify drop-off points.
- Define and report growth KPIs to leadership. - Cross-Functional Collaboration:
- Work closely with stakeholders to prioritize features that improve user experience.
- Collaborate with Marketing for adoption campaigns and CX for user training.
- Act as the voice of the user for continuous product improvements.
- Experience in Product Growth / Growth Marketing / Product Management.
- Strong interest in Product Management, SaaS, or Growth Marketing.
- Familiarity with analytics tools (Mixpanel, Firebase, GA4, Amplitude).
- Strong communication and storytelling skills.
- Ability to think creatively, test rapidly, and iterate based on results.
