Strategic Marketing Director

10 hours ago


Madurai, Tamil Nadu, India FINVASIA Full time

About Finvasia Group

We are a leading fintech company empowering traders and investors with cutting-edge tools and technology. Our award-winning social trading platform, ZuluTrade, connects close to 31 million registered global investors worldwide.

Job Description

As a Strategic Marketing Director, you will lead our innovative team in developing and implementing marketing and branding strategies focused on key industries. You will elevate brand visibility and positioning through compelling storytelling, leveraging data insights to optimize campaigns and enhance marketing strategies.

Key Responsibilities:

  • Develop and implement comprehensive marketing plans to drive business growth and strengthen our brand
  • Elevate brand awareness and reputation through strategic content creation and distribution
  • Lead demand generation, product marketing, and account-based marketing initiatives
  • Collaborate closely with sales teams to drive lead generation and boost conversion rates
  • Leverage data analytics to inform marketing strategies and optimize campaign performance
Requirements

To succeed in this role, you will require:

  • 10+ years of experience in marketing, branding, and product marketing, ideally within fintech
  • Proven success in building brand presence and executing effective marketing campaigns
  • Hands-on experience with ABM, CRM, marketing automation, and analytics tools
  • Strong knowledge of Google Analytics, tracking systems, and PPC campaigns (Google Ads, FB Business Manager, etc.)
  • Strategic thinker with the ability to execute effectively
  • Excellent communication and collaboration skills
Compensation Package

We offer a competitive remuneration and benefits package including a bonus scheme. The estimated salary for this role is $120,000 - $150,000 per year, based on industry standards and location.

At Finvasia Group, we are an equal opportunity employer and welcome applications from all backgrounds.



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