Digital Marketing Specialist

4 weeks ago


Madurai, Tamil Nadu, India Kukulkan Manpower Consultancy Full time

Job Overview

We are seeking an experienced Digital Marketing Specialist to join our team in Madurai. This is a full-time, mid-level position designed for individuals passionate about digital marketing strategies and online communications.

About the Role

The ideal candidate will possess strong analytical skills and a deep understanding of current digital trends, with the ability to effectively manage and grow our online presence through strategic campaigns.

Key Responsibilities

  • Develop, implement, and manage our social media strategy to align with business goals and promote brand awareness.
  • Create and publish engaging content across various social media platforms, ensuring consistency in voice and brand messaging.
  • Collaborate with cross-functional teams to craft integrated marketing strategies that drive engagement and conversions.
  • Analyze social media metrics, generate reports, and provide actionable insights for continuous improvement of strategies.
  • Oversee and manage social media accounts, including regular updates and engaging with followers to build a strong community.
  • Stay up-to-date with the latest digital marketing trends and technologies to keep our strategies relevant and competitive.
  • Coordinate and manage social media advertising campaigns to increase reach and drive traffic to our website.

Requirements

  • Analytics: Demonstrated ability to interpret and leverage data insights to enhance digital marketing strategies and optimize campaign performance.
  • Campaign Management: Proven experience in planning, executing, and managing various social media campaigns to achieve business objectives.
  • SEO: Proficient knowledge of search engine optimization to ensure content ranks highly and reaches target audiences.
  • Content Creation: Strong writing and storytelling capabilities to craft engaging and relevant social media content that resonates with our audience.
  • Social Media Marketing: Experience in driving brand awareness and engagement through strategic use of social media platforms.
  • Community Management: Skills in building and nurturing an online community, fostering relationships, and encouraging interaction among followers.
  • Graphic Design: Ability to create visually appealing graphics and media content aligned with brand aesthetics to enhance social media posts.
  • Attention to Detail: Superior attention to detail to ensure all content is consistent in terms of style, quality, and tone of voice.

Benefits and What We Offer

As a Digital Marketing Specialist at Kukulkan Manpower Consultancy, you will receive:

  • A competitive salary of ₹4,50,000 per annum, based on your experience and qualifications.
  • A comprehensive benefits package, including health insurance and retirement savings plan.
  • Ongoing training and development opportunities to help you grow in your career.


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