Digital Marketing Specialist
4 weeks ago
Job Overview
We are seeking an experienced Digital Marketing Specialist to join our team in Madurai. This is a full-time, mid-level position designed for individuals passionate about digital marketing strategies and online communications.
About the Role
The ideal candidate will possess strong analytical skills and a deep understanding of current digital trends, with the ability to effectively manage and grow our online presence through strategic campaigns.
Key Responsibilities
- Develop, implement, and manage our social media strategy to align with business goals and promote brand awareness.
- Create and publish engaging content across various social media platforms, ensuring consistency in voice and brand messaging.
- Collaborate with cross-functional teams to craft integrated marketing strategies that drive engagement and conversions.
- Analyze social media metrics, generate reports, and provide actionable insights for continuous improvement of strategies.
- Oversee and manage social media accounts, including regular updates and engaging with followers to build a strong community.
- Stay up-to-date with the latest digital marketing trends and technologies to keep our strategies relevant and competitive.
- Coordinate and manage social media advertising campaigns to increase reach and drive traffic to our website.
Requirements
- Analytics: Demonstrated ability to interpret and leverage data insights to enhance digital marketing strategies and optimize campaign performance.
- Campaign Management: Proven experience in planning, executing, and managing various social media campaigns to achieve business objectives.
- SEO: Proficient knowledge of search engine optimization to ensure content ranks highly and reaches target audiences.
- Content Creation: Strong writing and storytelling capabilities to craft engaging and relevant social media content that resonates with our audience.
- Social Media Marketing: Experience in driving brand awareness and engagement through strategic use of social media platforms.
- Community Management: Skills in building and nurturing an online community, fostering relationships, and encouraging interaction among followers.
- Graphic Design: Ability to create visually appealing graphics and media content aligned with brand aesthetics to enhance social media posts.
- Attention to Detail: Superior attention to detail to ensure all content is consistent in terms of style, quality, and tone of voice.
Benefits and What We Offer
As a Digital Marketing Specialist at Kukulkan Manpower Consultancy, you will receive:
- A competitive salary of ₹4,50,000 per annum, based on your experience and qualifications.
- A comprehensive benefits package, including health insurance and retirement savings plan.
- Ongoing training and development opportunities to help you grow in your career.
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