Digital Media Specialist

4 hours ago


Madurai, Tamil Nadu, India Kukulkan Manpower Consultancy Full time

Job Overview

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We are seeking an experienced Social Media Executive to join our team in Madurai. This is a full-time, mid-level position designed for individuals passionate about social media strategies and digital communications. The ideal candidate will possess strong analytical skills and a deep understanding of current social media trends, with the ability to effectively manage and grow our online presence through strategic campaigns.

Key Responsibilities

  • Develop and Implement Social Media Strategy: Create and execute a comprehensive social media strategy that aligns with business goals and promotes brand awareness.
  • Create Engaging Content: Craft and publish high-quality content across various social media platforms, ensuring consistency in voice and brand messaging.
  • Collaborate with Cross-Functional Teams: Work closely with marketing teams to develop integrated marketing strategies that drive engagement and conversions.
  • Analyze and Report Social Media Metrics: Monitor social media metrics, generate reports, and provide actionable insights for continuous improvement of strategies.
  • Manage Social Media Accounts: Oversee and manage social media accounts, including regular updates and engaging with followers to build a strong community.

Requirements and Qualifications

  • Analytics: Demonstrated ability to interpret and leverage data insights to enhance social media strategies and optimize campaign performance.
  • Campaign Management: Proven experience in planning, executing, and managing various social media campaigns to achieve business objectives.
  • SEO: Proficient knowledge of search engine optimization to ensure content ranks highly and reaches target audiences.
  • Content Creation: Strong writing and storytelling capabilities to craft engaging and relevant social media content that resonates with our audience.
  • Social Media Marketing: Experience in driving brand awareness and engagement through strategic use of social media platforms.
  • Community Management: Skills in building and nurturing an online community, fostering relationships, and encouraging interaction among followers.
  • Graphic Design: Ability to create visually appealing graphics and media content aligned with brand aesthetics to enhance social media posts.
  • Attention to Detail: Superior attention to detail to ensure all content is consistent in terms of style, quality, and tone of voice.

Competitive Salary

The estimated salary range for this position is ₹400,000 - ₹600,000 per annum, depending on qualifications and experience. Located in Madurai, this role offers a unique opportunity to work with a dynamic team and contribute to the growth of our organization.



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