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Digital Media Strategist

2 months ago

Madurai, Tamil Nadu, India Kukulkan Manpower Consultancy Full time

Job Overview

We are seeking an experienced Digital Media Strategist to join Kukulkan Manpower Consultancy in Madurai. This is a full-time, mid-level position designed for individuals passionate about digital communications and social media strategies.

Key Responsibilities

  • Develop and implement a comprehensive digital media strategy to align with business goals and promote brand awareness.
  • Create and publish engaging content across various social media platforms, ensuring consistency in voice and brand messaging.
  • Collaborate with cross-functional teams to craft integrated marketing strategies that drive engagement and conversions.
  • Analyze social media metrics, generate reports, and provide actionable insights for continuous improvement of strategies.
  • Oversee and manage social media accounts, including regular updates and engaging with followers to build a strong online community.
  • Stay up-to-date with the latest digital trends and technologies to keep our strategies relevant and competitive.
  • Coordinate and manage social media advertising campaigns to increase reach and drive traffic to our website.
  • Ensure compliance with legal and regulatory requirements in all digital communications.

Qualifications and Skills

  • Analytics: Demonstrated ability to interpret and leverage data insights to enhance digital media strategies and optimize campaign performance.
  • Campaign Management: Proven experience in planning, executing, and managing various social media campaigns to achieve business objectives.
  • SEO: Proficient knowledge of search engine optimization to ensure content ranks highly and reaches target audiences.
  • Content Creation: Strong writing and storytelling capabilities to craft engaging and relevant social media content that resonates with our audience.
  • Social Media Marketing: Experience in driving brand awareness and engagement through strategic use of social media platforms.
  • Community Management: Skills in building and nurturing an online community, fostering relationships, and encouraging interaction among followers.
  • Graphic Design: Ability to create visually appealing graphics and media content aligned with brand aesthetics to enhance social media posts.
  • Attention to Detail: Superior attention to detail to ensure all content is consistent in terms of style, quality, and tone of voice.

Salary Range: ₹800,000 - ₹1,200,000 per annum (approximately $100,000 - $150,000 USD) based on experience and qualifications.