Digital Marketing Strategist

2 days ago


Madurai, Tamil Nadu, India Lotus Interworks Full time
Job Title:
Digital Marketing Strategist

Location: Remote Job Type: Full-Time Shift Timings : 7PM - 4AM IST

Position Overview:

The Lotus Interworks is seeking a skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing digital marketing campaigns that drive business growth and maximize return on investment (ROI).

About the Role:

We are looking for an experienced Digital Marketing Strategist with a proven track record of success in creating and managing data-driven digital marketing campaigns. Your primary focus will be on improving campaign performance, achieving business goals, and optimizing ad spend across multiple channels.

Main Responsibilities:
  1. Campaign Management: Develop, execute, and manage performance-driven campaigns across digital channels including Google Ads, Facebook Ads, and LinkedIn Ads.
  2. Performance Optimization: Monitor and analyze campaign performance, adjusting strategies and tactics to improve key metrics such as CPC, CPA, and ROI.
  3. Data Analysis: Utilize tools like Google Analytics, SEMrush, and others to track and report on campaign performance, providing insights and recommendations for optimization.
  4. Budget Management: Oversee advertising budgets, ensuring effective allocation of resources and cost-efficiency.
  5. A/B Testing: Design and implement A/B and multivariate tests to optimize ad creative, landing pages, and overall campaign effectiveness.
  6. Strategic Planning: Develop and execute strategies for user acquisition, lead generation, and conversion optimization based on data-driven insights.
  7. Market Research: Stay up-to-date with industry trends, competitor strategies, and emerging technologies to ensure innovative and effective marketing practices.
  8. Collaboration: Work closely with creative teams, data analysts, and other stakeholders to align on campaign goals and deliverables.

Requirements:

To succeed in this role, you will need:
  • Proven experience in performance marketing or digital advertising with a track record of successful campaign management
  • Bachelor's degree in Marketing, Business, or a related field, or equivalent professional experience
  • Proficiency with digital advertising platforms (e.g., Google Ads, Facebook Ads Manager)
  • Strong analytical skills with experience using data analysis tools
  • Knowledge of SEO/SEM, PPC, and conversion rate optimization
  • Ability to manage budgets and understand financial metrics
  • Excellent communication and teamwork skills
  • Detail-oriented with strong problem-solving abilities

What We Offer:

At Lotus Interworks, we offer a competitive salary package including a base salary of $80,000 per annum, paid annual leave, and opportunities for professional growth and development. If you're a motivated and detail-oriented individual with a passion for digital marketing, please submit your application.

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