Healthcare Marketing Strategist

2 weeks ago

Madurai, Tamil Nadu, India Smart Work Consultants Full time
Job Description:

We are seeking an experienced Healthcare Marketing Strategist to join our team at Smart Work Consultants.

About the Role:

The successful candidate will be responsible for developing and executing strategic marketing plans to drive brand awareness, patient engagement, and growth in services offered by our healthcare organization.

Key Responsibilities:

  • Strategic Planning:
    • Develop comprehensive marketing strategies aligned with our organization's goals and objectives.
    • Conduct market research to identify new opportunities, target audiences, and competitive landscape.
    • Create and manage a marketing calendar to ensure timely execution of marketing activities.
  • Campaign Management:
    • Plan, implement, and track marketing campaigns across various channels, including digital, print, and events.
    • Collaborate with internal teams and external agencies to develop and execute marketing materials and campaigns.
    • Monitor and report on campaign performance using analytics to inform future strategies.
  • Content Creation:
    • Develop and oversee the creation of marketing content, such as brochures, newsletters, social media posts, blogs, and press releases.
    • Ensure all content is accurate, compliant with healthcare regulations, and aligns with our brand's voice and messaging.
    • Manage our organization's website, ensuring content is up-to-date and engaging.
  • Digital Marketing:
    • Lead digital marketing efforts, including SEO, SEM, email marketing, and social media campaigns.
    • Utilize data and analytics to measure effectiveness and optimize digital marketing strategies.
    • Stay current with digital marketing trends and best practices.
  • Brand Management:
    • Maintain and enhance our organization's brand identity, ensuring consistent use across all marketing channels.
    • Develop and implement strategies to increase brand awareness and patient loyalty.
    • Oversee patient experience initiatives to enhance satisfaction and engagement.
  • Budget Management:
    • Develop and manage the marketing budget, ensuring efficient use of resources.
    • Track and report on marketing expenditures and ROI.
    • Negotiate contracts with vendors and service providers.
  • Collaboration and Leadership:
    • Work closely with other departments, such as clinical, administrative, and IT, to ensure cohesive marketing efforts.
    • Lead and mentor the marketing team, providing guidance and professional development opportunities.
    • Represent the marketing department in meetings and provide updates on marketing activities and results.

About You:

To be successful in this role, you will need:

  • A Bachelor's degree in Marketing, Business Administration, or a related field (a Master's degree is preferred).
  • Minimum 8 years of marketing experience, preferably in the healthcare industry.
  • Proven experience in developing and executing successful marketing strategies and campaigns.
  • Strong understanding of digital marketing, social media platforms, and SEO/SEM.
  • Excellent written and verbal communication skills.
  • Strong analytical skills and experience with marketing analytics tools.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Knowledge of healthcare regulations and compliance requirements.
  • Experience with marketing automation tools and CRM systems is a plus.

What We Offer:

As a Healthcare Marketing Strategist at Smart Work Consultants, you can expect:

A competitive salary of ₹1,200,000 per annum, based on your experience and qualifications.

A dynamic and supportive work environment, with opportunities for professional growth and development.

A chance to work with a leading healthcare organization, making a real impact on patients' lives.

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