
Senior Growth Marketing Professional
10 hours ago
Senior Growth Marketing Specialist
We are seeking a highly skilled and experienced Senior Growth Marketing Specialist to join our team. As a key member of our growth team, you will be responsible for driving the demand engine for 3M+ Kirana retailers.
Key Responsibilities:
- Develop and execute on-app merchandising strategies to optimize home/category/search/cart placements and ranking rules/slots in partnership with Product.
- Orchestrate traffic to high-intent entry points and fix friction with Product/Ops to ensure demand lands effectively.
- Identify first-order heroes and repeat drivers, design MOV and repeat nudges to keep cohorts healthy.
- Systematically test placements, copy, and triggers with holdouts and scale only what clears payback/CM.
- Run cart thresholds, bundles, trials/sampling and recovery plays within guardrails and influence assortment/pricing via market intel.
- Lead a growth pod (CRM specialist, growth analyst, Calling TL) with tight partnerships across Product, Category, Ops, Design.
Requirements:
- E-commerce native (3–5 yrs): You've grown orders/GMV in a marketplace/B2B commerce setting beyond channel ops.
- Opportunity sizing & problem discovery: Outside-in research + data to pick the right bets; comfort saying
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