Senior Marketing Professional

2 days ago

Vijayawada, Andhra Pradesh, India beBeeMarketing Full time US$ 10,00,000 - US$ 15,00,000

Job Opportunity

Compliancely is seeking a seasoned marketing professional to spearhead the company's inbound marketing efforts.

  • Inbound Marketing Strategy: Develop and execute comprehensive marketing strategies to attract high-quality leads through content marketing, SEO, email campaigns, and social media.
  • Content Development: Collaborate with content creators to produce engaging content that addresses the needs of our target audience, including blogs, whitepapers, case studies, and webinars.
  • SEO Optimization: Implement SEO best practices to improve search rankings and drive traffic to Compliancely's website.
  • Campaign Management: Plan and manage multi-channel marketing campaigns to ensure alignment with sales objectives and track performance metrics.
  • Market Research: Conduct thorough market analysis to understand customer needs, industry trends, and competitive landscape, informing marketing strategies.
  • Lead Nurturing: Develop lead nurturing programs to effectively move prospects through the sales funnel.
  • Collaboration: Work closely with cross-functional teams to ensure cohesive messaging and alignment across all customer touchpoints.

Requirements

  • Experience: 5-8 years of marketing experience in B2B SaaS companies, with a focus on the U.S. market.
  • Industry Knowledge: Familiarity with vendor verification, compliance, and onboarding processes is highly desirable.
  • Skills: Proven track record in developing and executing successful marketing campaigns, strong understanding of SEO, content marketing, and lead generation strategies, proficiency in marketing automation tools and CRM systems, excellent analytical skills, exceptional communication and project management abilities.
  • Education: Bachelor's degree in Marketing, Business, or a related field. A master's degree is a plus.

Benefits

  • Impactful Work: Opportunity to shape the marketing strategy of a key product in a growing compliance technology company.
  • Collaborative Environment: Work with a team of dedicated professionals in a dynamic and supportive setting.
  • Professional Growth: Access to learning resources and opportunities for career advancement.

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