Lead Generation Strategist

3 days ago

Chennai, Tamil Nadu, India beBeeStrategy Full time ₹ 70 - ₹ 90

About the Role:

We are seeking an experienced Lead Generation Strategist to join our team. As a key member of our sales organization, you will be responsible for developing and executing scalable outbound lead generation strategies tailored to regional market dynamics.

Key Responsibilities:

  • Design and implement multi-channel outbound campaigns including cold calling, LinkedIn outreach, email marketing, and webinars.
  • Define KPIs and performance metrics to evaluate effectiveness and ROI of lead generation efforts.
  • Hire, mentor, and lead a team of lead generation specialists and inside sales executives.
  • Establish performance goals, provide regular coaching, and drive a high-accountability culture.
  • Align campaign strategies with business development goals.
  • Own and drive early-stage sales pipeline KPIs.
  • Ensure a steady flow of Marketing Qualified Leads (MQLs) and Sales Accepted Leads (SALs) to the Sales team.

Qualification: Bachelor's

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