Digital Marketing Strategy Director

6 days ago


Bhiwandi, Maharashtra, India The Monarch Enterprises Full time

Job Title: Digital Marketing Strategy Director

About the Role:

The Digital Marketing Strategy Director will lead our digital marketing efforts, developing and implementing comprehensive strategies to increase brand awareness, drive traffic, and generate leads. This role requires a strong understanding of current digital marketing concepts, strategies, and best practices.

Key Responsibilities:

  • Strategy Development:
  • Develop and execute digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
  • Conduct market research and analyze trends to identify new digital marketing opportunities.
  • Collaborate with stakeholders to align digital marketing strategies with overall business goals.
  • Campaign Management:
  • Plan and manage all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
  • Optimize campaigns to improve key performance metrics such as CTR, conversion rates, and ROI.
  • Coordinate with content creators and other team members to produce high-quality marketing materials.
  • Content Strategy:
  • Develop and oversee content strategy to ensure consistent messaging across all digital channels.
  • Create engaging and relevant content that resonates with our target audience and promotes our products effectively.
  • Manage our website, ensuring it is regularly updated with fresh and relevant content.
  • Analytics and Reporting:
  • Monitor and analyze digital marketing performance using tools like Google Analytics.
  • Prepare and present regular reports on campaign performance, providing insights and recommendations for improvement.
  • Use data-driven insights to adjust strategies and tactics as needed.

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or a related field. Master's degree preferred.
  • Minimum of 7-10 years of experience in digital marketing, preferably in the interior or furniture manufacturing industry.
  • Proven track record of successful digital marketing campaigns and strategies.
  • Strong understanding of current digital marketing concepts, strategies, and best practices.
  • Proficient in using digital marketing tools and platforms such as Google Analytics, SEO tools, social media management tools, and email marketing software.
  • Excellent leadership and team management skills.
  • Strong analytical skills and attention to detail.
  • Excellent communication and interpersonal skills.

About Us:

The Monarch Enterprises is a complete designing solution provider for optical & retail showroom in India. Our state-of-the-art factory has a well-trained team with all the latest machinery and equipment that helps to cater to all the retail store requirements for our clients in India & abroad.



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