Digital Marketing Strategy Director
6 days ago
Job Title: Digital Marketing Strategy Director
About the Role:
The Digital Marketing Strategy Director will lead our digital marketing efforts, developing and implementing comprehensive strategies to increase brand awareness, drive traffic, and generate leads. This role requires a strong understanding of current digital marketing concepts, strategies, and best practices.
Key Responsibilities:
- Strategy Development:
- Develop and execute digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
- Conduct market research and analyze trends to identify new digital marketing opportunities.
- Collaborate with stakeholders to align digital marketing strategies with overall business goals.
- Campaign Management:
- Plan and manage all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
- Optimize campaigns to improve key performance metrics such as CTR, conversion rates, and ROI.
- Coordinate with content creators and other team members to produce high-quality marketing materials.
- Content Strategy:
- Develop and oversee content strategy to ensure consistent messaging across all digital channels.
- Create engaging and relevant content that resonates with our target audience and promotes our products effectively.
- Manage our website, ensuring it is regularly updated with fresh and relevant content.
- Analytics and Reporting:
- Monitor and analyze digital marketing performance using tools like Google Analytics.
- Prepare and present regular reports on campaign performance, providing insights and recommendations for improvement.
- Use data-driven insights to adjust strategies and tactics as needed.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field. Master's degree preferred.
- Minimum of 7-10 years of experience in digital marketing, preferably in the interior or furniture manufacturing industry.
- Proven track record of successful digital marketing campaigns and strategies.
- Strong understanding of current digital marketing concepts, strategies, and best practices.
- Proficient in using digital marketing tools and platforms such as Google Analytics, SEO tools, social media management tools, and email marketing software.
- Excellent leadership and team management skills.
- Strong analytical skills and attention to detail.
- Excellent communication and interpersonal skills.
About Us:
The Monarch Enterprises is a complete designing solution provider for optical & retail showroom in India. Our state-of-the-art factory has a well-trained team with all the latest machinery and equipment that helps to cater to all the retail store requirements for our clients in India & abroad.
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