Strategic Marketing Director

6 days ago


Bhiwandi, Maharashtra, India The Monarch Enterprises Full time

Role Summary


The Digital Marketing Head will lead the company's digital marketing efforts, developing and implementing comprehensive strategies to increase brand awareness, drive traffic, and generate leads.





  1. Strategy Development

    • Develop and execute digital marketing strategies to drive business growth and improve brand visibility.
    • Conduct market research and analyze trends to identify new digital marketing opportunities.
    • Collaborate with stakeholders to align digital marketing strategies with overall business objectives.



  2. Campaign Management

    • Plan and manage digital marketing campaigns across multiple channels, including SEO, SEM, email, social media, and display advertising.
    • Optimize campaigns to improve key performance metrics, such as CTR, conversion rates, and ROI.
    • Coordinate with cross-functional teams to produce high-quality marketing materials.



  3. Content Strategy

    • Develop and oversee content strategy to ensure consistent messaging across all digital channels.
    • Create engaging and relevant content that resonates with the target audience and promotes the company's products effectively.
    • Manage the company's website, ensuring it is regularly updated with fresh and relevant content.



  4. Analytics and Reporting

    • Monitor and analyze digital marketing performance using tools like Google Analytics and other relevant platforms.
    • Prepare and present regular reports on campaign performance, providing insights and recommendations for improvement.
    • Use data-driven insights to adjust strategies and tactics as needed.



  5. Team Leadership

    • Lead and mentor a team of digital marketing professionals, providing guidance and support to achieve team goals.
    • Foster a collaborative and innovative team environment.
    • Conduct regular performance reviews and identify professional development opportunities for team members.



  6. Budget Management

    • Develop and manage the digital marketing budget, ensuring efficient allocation of resources.
    • Track and report on budget expenditures and adjust strategies as necessary to stay within budget.


Requirements



  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Minimum 7-10 years of experience in digital marketing, preferably in the interior or furniture manufacturing industry.
  • Proven track record of successful digital marketing campaigns and strategies.
  • Strong understanding of current digital marketing concepts, strategies, and best practices.
  • Proficient in using digital marketing tools and platforms.
  • Excellent leadership and team management skills.
  • Strong analytical skills and attention to detail.
  • Excellent communication and interpersonal skills.
  • Creative mindset with the ability to think outside the box.

Preferred Skills



  • Experience with e-commerce and online sales platforms.
  • Knowledge of graphic design and video editing tools.
  • Familiarity with CRM software and customer data management.

About The Monarch Enterprises


The Monarch Enterprises is a leading provider of complete designing solutions for optical and retail showrooms in India.


Founded in 1998, the company has established itself as a trusted partner for clients in India and abroad.


With a state-of-the-art factory spread across 80,000 sq feet in Babosa industrial park Bhiwandi, The Monarch Enterprises has a well-trained team and the latest machinery and equipment to cater to all retail store requirements.


Visit our website at https://www.themonarchenterprises.com/ to learn more about our services and products.



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