Programmatic Buying Specialist

2 weeks ago


Solapur, Maharashtra, India beBeeDigital Full time ₹ 15,00,000 - ₹ 25,00,000
Programmatic Buying Specialist

We are seeking a skilled Programmatic Buyer to fill this key role.

This position involves crafting digital marketing strategies and proposals for clients, utilizing platforms such as DV360. Key responsibilities include:

  • Developing and executing awareness and acquisition campaigns, remarketing campaigns, app installs, and video branding on DV360.
  • Managing app campaigns on DV360, optimizing for reach, install, and conversion rates.
  • Creating ad tags and floodlight tags in CM/DV360 for tracking campaign conversions and audience activity.
  • Collaborating with internal teams to implement tracking mechanisms.
  • Performing client account management responsibilities, including structuring campaigns, IOs, Line Items, and ad groups on DV360/CM/Google Ads platform.

The ideal candidate will have experience working with programmatic buying, DV 360, and Google Campaign Manager. They should be able to communicate effectively with clients and internal teams, and provide support for creative design teams. Additionally, they should be proficient in creating relevant reports and analyzing performance across digital channels.

Key Skills: Programmatic buying, DV360, Google Campaign Manager, campaign execution, team collaboration, report creation, data analysis.



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