Media and Advertising Specialist

3 days ago

Solapur, Maharashtra, India beBeeExecutive Full time ₹ 8,00,000 - ₹ 12,00,000

Job Title: Media and Advertising Specialist

Job Overview:

We are seeking a dynamic and detail-oriented professional to join our advertising team. The role involves media planning, buying, and execution across traditional and digital platforms to deliver effective campaigns for clients.

Key Responsibilities:

  • Media Planning:
    • Develop strategies aligned with client objectives, target audience, and campaign goals.
    • Conduct market research, competitor analysis, and audience insights to identify the most effective media mix.
    • Create detailed plans with budget allocations across TV, print, radio, outdoor, digital, and emerging platforms.
  • Media Buying:
    • Negotiate rates, placements, and packages with vendors to maximize value.
    • Manage vendor relationships and ensure timely release of advertisements.
    • Oversee the booking process and ensure adherence to timelines and budgets.
  • Campaign Execution & Monitoring:
    • Coordinate with creative and servicing teams to ensure smooth campaign rollouts.
    • Track, monitor, and analyze campaign performance against key performance indicators.
    • Suggest optimizations and corrective measures during campaign execution.
  • Reporting & Analysis:
    • Prepare post-campaign reports with insights, performance metrics, and return on investment analysis.
    • Provide recommendations for future campaigns based on data and trends.
  • Team Collaboration:
    • Work closely with clients, internal teams, and external partners to deliver campaigns successfully.
    • Stay updated with the latest media trends, advertising technologies, and consumer behavior patterns.

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Advertising, Mass Communication, or a related field.
  • 4-6 years of experience in media planning and buying (agency experience preferred).
  • Strong knowledge of traditional and digital media platforms.
  • Excellent negotiation and vendor management skills.
  • Proficiency in MS Excel, PowerPoint, and media planning tools.
  • Strong analytical, communication, and presentation skills.
  • Ability to multitask, work under pressure, and meet deadlines.

The ideal candidate will have a strong understanding of the media landscape, excellent communication skills, and the ability to work effectively in a fast-paced environment.

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