
Senior Digital Advertising Strategist
9 hours ago
Role Summary:
We are seeking a seasoned Digital Advertising Specialist to spearhead our paid advertising initiatives and drive campaign growth. As a key member of our team, you will be responsible for strategizing, executing, and managing campaigns across multiple platforms, including Google Ads and Facebook Ads.
Job Description:- Develop and execute comprehensive digital advertising strategies to achieve maximum ROI.
- Plan, execute, and manage campaigns across Google Ads (Search, Display, YouTube) and Facebook Ads (Meta Business Suite).
- Develop and manage Affiliate Marketing programs to drive sales and lead generation.
- Recruit, onboard, and maintain strong relationships with affiliates/partners.
- Optimize campaigns for CPA, CPC, CTR, ROAS, and conversions.
- Conduct A/B testing for creatives, ad copies, and landing pages.
- Monitor campaign performance, prepare reports, and provide actionable insights.
- Proven experience in digital advertising or media buying with a focus on PPC campaigns.
- Strong hands-on experience with Google Ads Manager & Meta Ads Manager.
- Good understanding of affiliate marketing networks, tracking platforms, and payout models (CPA, CPL, CPS, CPM).
- Knowledge of Google Analytics, Tag Manager, Pixel tracking, and conversion optimization.
- Strong analytical skills with experience in campaign reporting.
- Competitive salary with performance-based incentives.
- Growth opportunities in digital advertising and affiliate marketing.
- Friendly and collaborative work culture.
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